Defending the customer during economic uncertainty: 5 best practices for getting and securing buy-in for CX investments

Room 3 | 9:00 am - 9:30 am | Tuesday, March 28, 2023

During times of economic uncertainty, budget owners are faced with pressure to defend, rethink or limit investments. In these times, Experience owners must make even smarter decisions on how they allocate their budget. While each organization is unique, there are best practices every customer experience leader can employ when faced with budget pressure.

Join Ipsos customer experience expert, Stephanie Bannos-Ryback (EVP and US CX Service Line Leader) as she reviews five challenges faced by CX leaders in times of economic uncertainty, including:

  1. Throughput on outcomes.
  2. Maintaining the insights engine.
  3. Articulating value.
  4. Maximizing impact.
  5. Securing buy-in.

During our discussion, we’ll uncover best practices for articulating the value of CX investments in a way that captures buy-in across your organization and share how improvements in CX KPIs translate to revenue.

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