Room 2 | 3:00 pm - 3:30 pm | Tuesday, March 28, 2023
In 2021, Wilton — the leader in baking and decorating for over 90 years — experienced a significant decline in third-party survey sample quality. In response, we developed a holistic data quality methodology that starts with securing the right vendor and continues by validating survey respondents with every field. To find the right partner who took our concerns seriously, we evaluated potential providers using a custom scorecard that graded performance on a standardized test field. This test used the same methodology we now employ in our surveys to authenticate category participation and engagement. Finding the right partner and participants has led to higher quality sample and lower costs.
The speed at which the marketplace is changing means that there is little room for error in quickly developing actionable insights from research. This makes it even more important for [...]
Coming of age in the early 2000’s, online Insight Communities have become one of the most widely used research solutions, helping brands to connect with consumers for efficient, on-demand insights. [...]
No matter how well-written and -illustrated a concept is, it can be hard to know exactly what consumers are expecting. Learn how Johnsonville shortened product development time with a new [...]