Contextual intelligence: Guiding business success by reframing business challenges and perceptions of people

Room 4 | 9:00 am - 9:30 am | Tuesday, March 28, 2023

Before Copernicus proved that the earth revolved around the sun, all astronomers used the wrong baseline assumption that the sun revolved around the earth so every observation and all their analysis was filtered through the wrong baseline assumption of what revolved around what. It really didn’t matter how much data they collected, or how well they analyzed/rationalized, their observation were wrong. So when is the last time you really did a baseline assumption check-in on your research initiatives and how do you even do that? This presentation will share the contextual intelligence lens to do a check-in. Susan will share the tools she has developed so that you can begin to integrate counterintuitive thinking, cognitive demographics, as well as why you should rethink how you use behavioral economics and empathy.

Consumers Methodologies Presentation by Supplier


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