Community 2.0: How Diageo, Samsung, Dell, John Deere and Brunswick are modernizing their insight communities through mobile chat-based research techniques

Room 1 | 1:30 pm - 2:00 pm | Tuesday, March 28, 2023

Coming of age in the early 2000’s, online Insight Communities have become one of the most widely used research solutions, helping brands to connect with consumers for efficient, on-demand insights. Yet many existing Insight Community solutions suffer from antiquated technology, email-based engagement methods and overly formalized research designs.

Enter Community 2.0, which reimagines the Online Insight Community in a fashion more aligned with how consumers live their lives today…mobile-first, in-the-moment and conversational.

In this fast and engaging session, Reach3 Insights’ Matt Kleinschmit and Rival Technologies’ Jennifer Reid reveal how some of the world’s most customer-centric brands are leveraging the power of mobile chat-based conversational approaches to modernize their insight communities to reach new voices, in new places, in a more organic and natural way. You’ll hear directly from innovative researchers at Diageo, Samsung, John Deere, Brunswick and Dell to understand the real-world ROI achieved from using Community 2.0, mobile chat-based conversational insight methods.

Key takeaways:

1. Learn how mobile chat-based Insight Communities can seamlessly blend immersive quant, qual and video research approaches for richer, iterative learning.
2. See how SMS notifications can be leveraged instead of email to yield double digit increases in community response rates across all demographic groups.
3. Watch how innovative mobile and video deliverables can help to better engage stakeholders, build empathy and activate learnings.

Case Study Consumers Presentation by Supplier