Collaborative partnerships lead to stronger actionable insights

Room 4 | 2:15 pm - 2:45 pm | Monday, March 27, 2023

The speed at which the marketplace is changing means that there is little room for error in quickly developing actionable insights from research. This makes it even more important for researchers and clients to build a collaborative relationship to ensure both are aligned on research objectives and utilization. By staying closely connected throughout all phases of the research process, we can adapt as the solutions and deliverables take shape, to ensure the final output is fully leveraged in the organization.

Although Kellogg’s and C+R Research are not newcomers to the world of research, we continuously look for ways to learn, evolve and work smarter together. And we’d like to share tips that we’ve learned on creating collaborative research partnerships that lead to stronger actionable insights.

Key takeaways:

  1. Establish a deep level of honesty and trust between client and researcher.
  2. Align on objectives and research use and make any necessary adjustments along the way.
  3. Effectively collaborate on the research from kick-off and recruitment to analysis, presentation, and workshopping.

Best Practices Food Joint Presentation


More sessions

See all sessions

How Kraft Heinz decoded the fragmented grocery e-commerce channel

The e-commerce channel experienced significant growth throughout the COVID-19 pandemic, and has continued to evolve ever since. This ever-changing, rapid expansion has led to the online grocery experience becoming fragmented. [...]


Transformative tech: How Kent Pet is leveraging technology to bring actionable insights to their organization

When done right, insights can transform an organization from the inside out. But you’ve got to own your research, dig deep into your findings and advocate for data-driven change. And [...]


Best shopper recession strategy: Raise prices or decrease volume?

All the new pressures of this crisis have led to similar challenges brands had to make two years ago – shortages, supply chain issues and consequently, prioritization of product distribution. [...]