Room 3 | 4:00 pm - 4:30 pm | Monday, March 27, 2023
With the fast pace of change in the research industry, learning is critical for career advancement and to stay ahead of developments in the profession. In this state of the industry study, the Market Research Institute International (MRII)|University of Georgia unveils findings from a global study of market research professionals about their views of the profession and industry, how it is impacting their work, career prospects and need to advance. Learn what you need to grow and prosper!
Minority consumers are sometimes underrepresented in market research efforts. Often brands’ efforts are limited to demographic and behavioral research, but these insights tell only part of the story. To reach [...]
Join Kraft Heinz and Protobrand for an insightful session on how they used behavioral science to enhance the taste experience of their new product line. Learn about the three dimensions [...]
In 20 years, the insights industry has evolved from phone surveys and mail-in questionnaires to AI and computers spitting out solutions to our biggest questions from vast swaths of raw [...]