Room 3 | 12:00 pm - 12:30 pm | Tuesday, March 28, 2023
A panel discussion with industry researchers around how to recognize organizational myths, the ways that addressing these organizational myths has worked and not worked, and ways that we may be able to get ahead of the creation of organizational myths in the future. In this context, organizational myths refer to statements that appear to be backed by data or information, that are not actually based on consumer data or research but rather by organizational perception or assumptions on a particular topic.
The session entails best practices for delivering actionable and timely insights to business partners when answering variety of business questions using multiple data sources in CPG and retail industry. Key takeaways: What [...]
The e-commerce channel experienced significant growth throughout the COVID-19 pandemic, and has continued to evolve ever since. This ever-changing, rapid expansion has led to the online grocery experience becoming fragmented. [...]
Come hear the story of how Pepsi leveraged consumer insights to shift from a single brand approach to a multi-brand portfolio approach for their Zero product line. The insights were [...]