Room 2 | 11:15 am - 11:45 am | Monday, March 27, 2023
First responders answer the call to emergencies while often putting themselves at serious risk, saving lives and property. Such emergencies often involve entering burning buildings or structures under peril of collapsing. The gear pack (the items worn or carried) in these situations is critical to both success of the mission and the safety of the first responder.
Bullard redesigned the Thermal Imaging Device with modern use cases and the latest technology available with OvationMR as their insights partner. A conjoint methodology was pragmatically applied to aid in new product development of thermal imaging devices for first responders, giving them a superior advantage in the face of danger.
OvationMR and Bullard teamed up to conduct primary research among firefighters, EMTs and fire management across the U.S. An online survey utilizing a conjoint methodology and analysis was executed.
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