Bubbling to the top: Getting a taste for consumer shopping behaviors to develop data-backed pack strategies

Room 4 | 9:45 am - 10:15 am | Monday, March 27, 2023

Hard seltzers have bubbled to the top of alcohol consumption over the last half-decade. What started as a handful of disruptive brands, led by White Claw, now sees more than 100 brands competing for shelf space and consumer attention.

Join us to learn how White Claw combined a Numerator Instant Survey with Numerator panel data – in just one week – to unpack consumer behaviors and sentiments that are guiding strategies and decisions at the highest level of the organization to maintain their category-leading position.

Key takeaways:

Creating a data-backed pack strategy.
Quick turn consumer insights to inform executive decision-making.
Integrating behavioral panel data with survey data.

Case Study Joint Presentation Packaging

Speakers:

Numerator

Emily Bleuher
Consultant

Mark Anthony Brands Inc.

Carolyn Matlock
Market Research Manager, White Claw

Mark Anthony Brands Inc.

Kate Rose
Associate Brand Manager, White Claw

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