Beyond the data: Influencing with intuition and storytelling

Room 2 | 9:00 am - 9:30 am | Monday, March 27, 2023

Often even more important than quality research and insightful learnings is our ability to take that information and influence people and ultimately, businesses. A successful ability to influence is grounded in strong storytelling and ability to adjust the way in which you tell your story for various audiences.

In this session we’ll explore how to ensure you know your audience, considerations for successfully positioning data and insights and how to best pair data and intuition to tell a holistic story.

Key takeaways:

Tools for understanding your audience in advance.
Considerations for simplifying complex data to tell your story.
Considerations to enable the telling of a more holistic story beyond the newest research/data acquired.

Best Practices Consumers Presentation by End-Client

Speakers:

Tyson Foods

Risa Duesing
Vice President, Consumer Insights, Analytics and Sensory

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