Beyond surveys: Leveraging online communities for business growth

Room 1 | 9:45 am - 10:15 am | Tuesday, March 28, 2023

In today’s rapidly evolving business landscape, companies need to stay connected to their customers to maintain a competitive advantage. This requires gathering valuable customer feedback and insights to make informed business decisions that drive growth. Online communities have emerged as a powerful tool for businesses to connect with their customers and gather insights, and for T-Mobile it has helped inform customer marketing strategies, gain a deeper understanding of customers’ attitudes and usage of products and dive into customer pain points.

In this speaking session, Danielle Doolittle, sr. manager, Base Insights at T-Mobile, and Rick Kelly, chief product officer at Fuel Cycle, will explore the benefits of using a community platform to complement traditional survey tools and gather insights more effectively – ultimately fueling business growth.

Key takeaways:

  1. How a community platform can consolidate multiple research tools and offer increased flexibility for businesses.
  2. Best practices for building and managing online communities using Fuel Cycle’s platform and specific examples of how T-Mobile has benefitted from utilizing its online community.
  3. How to turn the feedback received in your community into actionable insights that drive business growth.

Best Practices Joint Presentation Telecommunications


More sessions

See all sessions

Should the MRX industry regulate itself or be regulated by the government?

This session provides a breakdown of impending legislation impacting the MRX community. It also covers examples of industries that regulate themselves versus those regulated by the government. The session encourages [...]


The critical role of insights in achieving sustainability: A panel discussion

Climate change concerns have morphed from something far-off to something more imminent. The recently concluded COP27 Conference in Egypt marked a 30-year anniversary in the fight against climate change. A [...]


Bogey to birdie: The positive impact of COVID-19 on the changing golf industry

For nearly two decades, golf as a sport for non-professionals was on the wane. Rounds of golf played declined by over a hundred million annually and thousands of golf courses [...]