Best shopper recession strategy: Raise prices or decrease volume?

Room 4 | 9:00 am - 9:30 am | Monday, March 27, 2023

All the new pressures of this crisis have led to similar challenges brands had to make two years ago – shortages, supply chain issues and consequently, prioritization of product distribution. Due to this, brands have to make complex decisions in terms of trimming their portfolio, reducing pack sizes and counts, or shifting pricing at the same time. Relying on past data is simply not an option now when pricing sensitivity is fluctuating, and consumer confidence is unstable.

EyeSee and a panel of end-client experts will discuss the latest virtual shopping study findings, and tackle:

  1. What impact would price increases during a recession have on potential sales on category, segment, and brand level?
  2. Is reducing the size of the package while maintaining the same price a good strategy?
  3. Overall, where can we win when it comes to shifting buying behavior in 2023?

Case Study Presentation by Supplier Retail


More sessions

See all sessions

Roots of the problem: How empathy helped unlock the untold story of the African American beer market

Minority consumers are sometimes underrepresented in market research efforts. Often brands’ efforts are limited to demographic and behavioral research, but these insights tell only part of the story. To reach [...]


Should the MRX industry regulate itself or be regulated by the government?

This session provides a breakdown of impending legislation impacting the MRX community. It also covers examples of industries that regulate themselves versus those regulated by the government. The session encourages [...]


5 strategies to achieve feasibility and high-quality respondents

Delivering insights you are confident in is becoming more critical while finding high quality respondents is becoming increasingly challenging. This challenge is further complicated because we don’t have a consistent [...]