A new world disorder: Opportunity in a polycrisis

Room 3 | 2:15 pm - 2:45 pm | Monday, March 27, 2023

As 2023 opens, we’ve emerged from a global pandemic — only to find ourselves immersed in a looming financial crisis, a climate crisis, a war waged by Russia on Ukraine and long-standing inequalities blooming into geopolitical crises around the world.

These challenges give businesses and institutions a clear mandate to offer plans and solutions. Yet less than half of people worldwide consider their national government (36%) or businesses (45%) to be good at planning for the long-term future.

What should businesses, brands and institutions look out for in 2023 and beyond?

Ipsos’ Global Trends 2023 offers a comprehensive look at the forces shaping our “new world disorder.” With 48,000 interviews across 50 markets — covering 70% of the earth’s population and 87% of its GDP — this groundbreaking survey offers crucial insights on how brands and businesses can navigate an uncertain world.

In this can’t-miss session, Mercedes Bender, principal, Ipsos Strategy3 and Jennifer Bender, principal, Ipsos Strategy3, will share key takeaways and global perspectives from one of the most ambitious research projects in Ipsos’ history .

Key takeaways:

  1. The growing tension between the global and the local.
  2. How consumer and citizen values are changing (and remaining the same).
  3. What people worldwide expect of businesses and institutions.

Consumers Presentation by Supplier Research Report


More sessions

See all sessions

Should the MRX industry regulate itself or be regulated by the government?

This session provides a breakdown of impending legislation impacting the MRX community. It also covers examples of industries that regulate themselves versus those regulated by the government. The session encourages [...]


Leveraging employee narratives to build a better loyalty program

McDonald’s is using digital as a growth driver. In 2022, the McDonald’s app was the most downloaded food app in the world, acquiring 40 million downloads in the U.S. alone. Changing [...]


How Kraft Heinz decoded the fragmented grocery e-commerce channel

The e-commerce channel experienced significant growth throughout the COVID-19 pandemic, and has continued to evolve ever since. This ever-changing, rapid expansion has led to the online grocery experience becoming fragmented. [...]