Room 3 | 2:15 pm - 2:45 pm | Monday, March 27, 2023
As 2023 opens, we’ve emerged from a global pandemic — only to find ourselves immersed in a looming financial crisis, a climate crisis, a war waged by Russia on Ukraine and long-standing inequalities blooming into geopolitical crises around the world.
These challenges give businesses and institutions a clear mandate to offer plans and solutions. Yet less than half of people worldwide consider their national government (36%) or businesses (45%) to be good at planning for the long-term future.
What should businesses, brands and institutions look out for in 2023 and beyond?
Ipsos’ Global Trends 2023 offers a comprehensive look at the forces shaping our “new world disorder.” With 48,000 interviews across 50 markets — covering 70% of the earth’s population and 87% of its GDP — this groundbreaking survey offers crucial insights on how brands and businesses can navigate an uncertain world.
In this can’t-miss session, Mercedes Bender, principal, Ipsos Strategy3 and Jennifer Bender, principal, Ipsos Strategy3, will share key takeaways and global perspectives from one of the most ambitious research projects in Ipsos’ history .
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