A new world disorder: Opportunity in a polycrisis
As 2023 opens, we’ve emerged from a global pandemic — only to find ourselves immersed in a looming financial crisis, a climate crisis, a war waged by Russia on Ukraine [...]
Monday | 2:15 pm - 2:45 pm | Room 3
Career development in a changing market research industry: A global study by MRII|UGA of market research professionals about their profession and how it is impacting work and career prospects
With the fast pace of change in the research industry, learning is critical for career advancement and to stay ahead of developments in the profession. In this state of the [...]
Monday | 4:00 pm - 4:30 pm | Room 3
Feeling the pressure: Consumer spending in permacrisis
We live in a world perpetually affronted with difficult news, looming recession and financial instability. What are consumers feeling, buying and looking for when living in a state of constant [...]
Monday | 3:00 pm - 3:30 pm | Room 2
Rising costs and shrinking wallets: How shoppers are tackling inflation
In a recent Forbes article, it was stated that people often have to decide between paying more for everyday essentials, trading down to lower-cost alternatives or forgoing purchases entirely. Euromonitor [...]
Monday | 4:45 pm - 5:15 pm | Room 1
Should the MRX industry regulate itself or be regulated by the government?
This session provides a breakdown of impending legislation impacting the MRX community. It also covers examples of industries that regulate themselves versus those regulated by the government. The session encourages [...]
Tuesday | 3:00 pm - 3:30 pm | Room 4
Taking a trip through text analytics: Exploring data from surprising sources
The rising tide of psychedelics is carrying academics, journalists and even NFL quarterbacks along for the ride. But, beyond the traditional stereotypes of peace and love, is there a way to [...]
Monday | 2:15 pm - 2:45 pm | Room 2
The audience-first approach to achieving and measuring impact
Winning the fight for attention is getting ever more challenging online and so is measuring the actual impact of both paid and earned campaigns. In fact, both often seem unachievable [...]
Tuesday | 10:30 am - 11:00 am | Room 2
The consumer at an inflection point: Health is wealth, and food is medicine
Join Natalie Borowski, Coefficient Capital and Cara Edwards, Toluna for their presentation on how online grocery has become essential consumer infrastructure – not just a luxury connivence, how social media [...]
Monday | 9:45 am - 10:15 am | Room 3
The emotional lives of kids and families: Navigating uncertainty into the next normal
Kids and families continue to re-think, re-evaluate and re-chart their priorities in response to an ongoing pattern of disruptive events from the pandemic to the economy and the uncertainty surrounding [...]
Tuesday | 2:15 pm - 2:45 pm | Room 3
The payoff of making delight intentional: First ever rigorous study
Delighting customers is a goal of many companies but few make significant investments because finance is skeptical. Customer Care Measurement & Consulting (CCMC) has executed the first-ever rigorous study of [...]
Tuesday | 3:00 pm - 3:30 pm | Room 1
UScellular, on a mission to find US
In the midst of the growth of technology; social and cultural changes, UScellular continues its’ quest of connecting people. As the fourth largest wireless carrier in the U.S. which was founded [...]
Monday | 2:15 pm - 2:45 pm | Room 1
4662 Slater Road
Eagan, MN 55122
(651) 379-6200