A splash of flavor in product testing excites new developments in beverages
Kraft, the original innovator behind flavored water enhancers, teamed up with Curion to develop a novel co-creation method that saved multiple rounds of testing while delivering a product profile that [...]
Monday | 12:00 pm - 12:30 pm | Room 4
Contextual intelligence: Guiding business success by reframing business challenges and perceptions of people
Before Copernicus proved that the earth revolved around the sun, all astronomers used the wrong baseline assumption that the sun revolved around the earth so every observation and all their [...]
Tuesday | 9:00 am - 9:30 am | Room 4
Defending the customer during economic uncertainty: 5 best practices for getting and securing buy-in for CX investments
During times of economic uncertainty, budget owners are faced with pressure to defend, rethink or limit investments. In these times, Experience owners must make even smarter decisions on how they [...]
Tuesday | 9:00 am - 9:30 am | Room 3
How Kraft Heinz used behavioral science to explore the meaning of ‘enhanced’ taste
Join Kraft Heinz and Protobrand for an insightful session on how they used behavioral science to enhance the taste experience of their new product line. Learn about the three dimensions [...]
Monday | 11:15 am - 11:45 am | Room 3
How much automation is good enough?
In today’s digital age, technology has become an integral part of our lives and it has also transformed the way we conduct market research. From online surveys to social media [...]
Tuesday | 9:00 am - 9:30 am | Room 2
How social data is powering Conagra’s consumer insights
Consumer behaviors are changing, forcing brands to quickly adapt to an ever-changing and ever-growing list of priorities. Megan Bullock, director of strategic insights at Conagra Brands, joins Black Swan’s Chief [...]
Monday | 9:45 am - 10:15 am | Room 1
Leveraging activity-based methods to discover your brand’s aha moments
In this informative how-to session, Ray Fischer and Paula Kramer of aha insights technology will share several pragmatic approaches to defining, designing and discovering compelling human stories within unstructured data. Key [...]
Monday | 3:00 pm - 3:30 pm | Room 1
Making the magic happen: How to create the ultimate agile 360 segmentation to drive engagement and growth
Magic happens when you pair high velocity market research consulting with the most advanced survey and data processing technologies. We take you through how agility and rigorous methodology go hand-in-hand [...]
Monday | 4:00 pm - 4:30 pm | Room 2
Uncovering the truth: Mental health and the combined power of narrative inquiry and strategic sample blending
Mental health awareness has made strides in reducing stigma in mainstream media, but negative attitudes toward mental illnesses persist. When combined with traditional gender roles and expectations of masculinity, the [...]
Tuesday | 11:15 am - 11:45 am | Room 4
Welcome to research 2.0 : AI-Powered research platforms
Since COVID-19, the research fraternity has seen drastic changes in its approach toward consumer research and user research. Technology adoption is at its peak and online research platforms have become [...]
Tuesday | 10:30 am - 11:00 am | Room 1
4662 Slater Road
Eagan, MN 55122
(651) 379-6200