“Trust the strategy, optimize the execution:” How we leverage neuroscience to drive stronger ROI for your ads
Technology has dramatically improved our ability to target advertising, but creative quality remains at the center as the main media multiplier or eraser. However, are we really getting better at [...]
Monday | 4:00 pm - 4:30 pm | Room 1
Best shopper recession strategy: Raise prices or decrease volume?
All the new pressures of this crisis have led to similar challenges brands had to make two years ago – shortages, supply chain issues and consequently, prioritization of product distribution. [...]
Monday | 9:00 am - 9:30 am | Room 4
Bogey to birdie: The positive impact of COVID-19 on the changing golf industry
For nearly two decades, golf as a sport for non-professionals was on the wane. Rounds of golf played declined by over a hundred million annually and thousands of golf courses [...]
Tuesday | 10:30 am - 11:00 am | Room 3
Bubbling to the top: Getting a taste for consumer shopping behaviors to develop data-backed pack strategies
Hard seltzers have bubbled to the top of alcohol consumption over the last half-decade. What started as a handful of disruptive brands, led by White Claw, now sees more than [...]
Monday | 9:45 am - 10:15 am | Room 4
Business insights that save lives: Choice modeling with first responders to drive innovation with Bullard
First responders answer the call to emergencies while often putting themselves at serious risk, saving lives and property. Such emergencies often involve entering burning buildings or structures under peril of [...]
Monday | 11:15 am - 11:45 am | Room 2
Community 2.0: How Diageo, Samsung, Dell, John Deere and Brunswick are modernizing their insight communities through mobile chat-based research techniques
Coming of age in the early 2000’s, online Insight Communities have become one of the most widely used research solutions, helping brands to connect with consumers for efficient, on-demand insights. [...]
Tuesday | 1:30 pm - 2:00 pm | Room 1
From insights to action: How Kraft Heinz transforms tracking data into real-world strategies meeting the needs of the evolving cream cheese consumer
Kraft Heinz’s Philadelphia Cream Cheese is the #1 cream cheese brand in America and has maintained this position over the years through a dedication to a deep understanding of the [...]
Monday | 3:00 pm - 3:30 pm | Room 3
How Kraft Heinz decoded the fragmented grocery e-commerce channel
The e-commerce channel experienced significant growth throughout the COVID-19 pandemic, and has continued to evolve ever since. This ever-changing, rapid expansion has led to the online grocery experience becoming fragmented. [...]
Tuesday | 1:30 pm - 2:00 pm | Room 4
How Panera Bread is using the principles of R.E.D. marketing to rethink marketing strategy
“R.E.D. Marketing” is a book produced by the CMO and former CEO of Yum! Brands. In it, Greg Creed and Ken Muench explain why and how Relevance, Ease, and Distinctiveness [...]
Monday | 11:15 am - 11:45 am | Room 1
How stigma is defining the new normal
Stigma is a mark or disgrace associated with a particular circumstance, quality or person. Generally, stigma is discussed in the context of mental health. However, stigma is impacting far more [...]
Monday | 9:00 am - 9:30 am | Room 3
How survey LOI affects respondent attention and data: A summary
Quest has conducted research-on-research to answer fundamental questions for online surveys, such as “what really happens to respondents as survey length increases? When do they stop paying attention? What types [...]
How to meet the changing needs of a new generation of customers
Compeer Financial is a Farm Credit cooperative based in the upper Midwest, serving its base of owner-customers in Minnesota, Wisconsin and Illinois. Throughout its existence it has enjoyed customer relationships [...]
Monday | 1:30 pm - 2:00 pm | Room 3
Innovating for the sustainably-minded consumer: Insights from food shoppers
Sustainability has become a hot topic in recent years as governments, businesses and citizens become increasingly aware of the impact human consumption inflicts on the planet. But what does sustainability mean [...]
Tuesday | 10:30 am - 11:00 am | Room 4
It’s magical! How Kantar leverages report automation for faster, more efficient and more accurate project reporting
Report automation is often thought of as limited to just mass generation of charts, but it can be so much more than that. Kantar runs many large ongoing projects where [...]
Monday | 10:30 am - 11:00 am | Room 1
Leveraging consumer narratives to build a targeted portfolio strategy
Come hear the story of how Pepsi leveraged consumer insights to shift from a single brand approach to a multi-brand portfolio approach for their Zero product line. The insights were [...]
Monday | 1:30 pm - 2:00 pm | Room 2
Leveraging employee narratives to build a better loyalty program
McDonald’s is using digital as a growth driver. In 2022, the McDonald’s app was the most downloaded food app in the world, acquiring 40 million downloads in the U.S. alone. Changing [...]
Monday | 4:45 pm - 5:15 pm | Room 4
Own the most valuable moment of Influence: A case study session with KraftHeinz
Marketers spend trillions of dollars globally every year attempting to engage and influence their consumers. But as Henry Ford said: “Nothing happens until somebody sells something.” Learn in this case study session [...]
Monday | 4:00 pm - 4:30 pm | Room 4
Patient communities: A case study about the realities of this approach
Ferring Pharmaceuticals, who built its business on reproductive and maternal health, has been moving into gastroenterology with a revolutionary treatment for Clostridium difficile, better known as C. diff. In order [...]
Monday | 4:45 pm - 5:15 pm | Room 3
Purdue global: Building a higher education brand for working adults
Inspired by Purdue’s land-grant mission — to offer educational opportunities to those who had traditionally been excluded from higher education — the Purdue University Board of Trustees resolved in 2017 [...]
Monday | 4:45 pm - 5:15 pm | Room 2
Roots of the problem: How empathy helped unlock the untold story of the African American beer market
Minority consumers are sometimes underrepresented in market research efforts. Often brands’ efforts are limited to demographic and behavioral research, but these insights tell only part of the story. To reach [...]
Monday | 9:45 am - 10:15 am | Room 2
Something to chew on: How Mars is going beyond consumer-centricity to better understand human behavior
The movement towards “consumer-centricity” has been a great step towards brands bringing consumer needs into decision-making within their businesses. However, labeling people as “consumers” forces us to think of them [...]
Tuesday | 9:45 am - 10:15 am | Room 4
The evolving role of research in the digital product lifecycle: A case study with a Global health care provider
While digital solutions proliferated in the health care space during the COVID-19 pandemic, many suffered from fundamental misunderstandings of the market. Recognizing this pitfall, one global health care provider approached [...]
Tuesday | 3:45 pm - 4:15 pm | Room 3
The scary side of excellence: What if your brand’s medical messaging was accidentally scaring people away?
Using St. Louis Children’s Hospital as an example, we will show you how an evidence-based psychological theory known as Terror Management Theory can positively shape storytelling, tone and visual aesthetic [...]
Tuesday | 2:15 pm - 2:45 pm | Room 4
Transformative tech: How Kent Pet is leveraging technology to bring actionable insights to their organization
When done right, insights can transform an organization from the inside out. But you’ve got to own your research, dig deep into your findings and advocate for data-driven change. And [...]
Tuesday | 12:00 pm - 12:30 pm | Room 4
Why we are comfortable with store-brand paper towels but not laundry detergent: GroupSolver and PWC dive deep into customer attitudes toward private-label brands
The pandemic years followed by rapid inflation have shifted our attitudes toward the brands we buy every day. From cleaning supplies to salty snacks, from medicines to pet food, the [...]
Monday | 11:15 am - 11:45 am | Room 4
4662 Slater Road
Eagan, MN 55122
(651) 379-6200