5 strategies to achieve feasibility and high-quality respondents
Delivering insights you are confident in is becoming more critical while finding high quality respondents is becoming increasingly challenging. This challenge is further complicated because we don’t have a consistent [...]
Monday | 9:00 am - 9:30 am | Room 1
America’s most wanted: Addressing current challenges in market research data collection
If you are like most of us, you’ve noticed that conducting research, particularly quantitative research (consumer and B2B), has become more difficult. It has become more challenging to provide the [...]
Tuesday | 1:30 pm - 2:00 pm | Room 3
Beyond surveys: Leveraging online communities for business growth
In today’s rapidly evolving business landscape, companies need to stay connected to their customers to maintain a competitive advantage. This requires gathering valuable customer feedback and insights to make informed [...]
Tuesday | 9:45 am - 10:15 am | Room 1
Beyond the data: Influencing with intuition and storytelling
Often even more important than quality research and insightful learnings is our ability to take that information and influence people and ultimately, businesses. A successful ability to influence is grounded [...]
Monday | 9:00 am - 9:30 am | Room 2
Busting organizational myths: What works, what doesn’t and how to avoid myths in the future
A panel discussion with industry researchers around how to recognize organizational myths, the ways that addressing these organizational myths has worked and not worked, and ways that we may be [...]
Tuesday | 12:00 pm - 12:30 pm | Room 3
CANCELED: Delivering the goods: How enterprise orgs use ResearchOps for better insights
This session has been canceled due to the speaker being unable to attend the event. Please select a different session at this time slot.
Tuesday | 9:45 am - 10:15 am | Room 2
ChatGPT: What we know, what we don’t know and what IRT is doing to address the threat
ChatGPT is a powerful new tool with diverse and incredibly powerful applications to transform our world for the better, but at a cost of difficulty distinguishing people from machines. The [...]
Monday | 12:00 pm - 12:30 pm | Room 2
Tuesday | 11:15 am - 11:45 am | Room 2
Collaborative partnerships lead to stronger actionable insights
The speed at which the marketplace is changing means that there is little room for error in quickly developing actionable insights from research. This makes it even more important for [...]
Monday | 2:15 pm - 2:45 pm | Room 4
Defeating fraudsters: One client’s solution to the survey data quality crisis
In 2021, Wilton — the leader in baking and decorating for over 90 years — experienced a significant decline in third-party survey sample quality. In response, we developed a holistic [...]
Tuesday | 3:00 pm - 3:30 pm | Room 2
Evolving insights agility through people, process and partners
We live in a post-“OR” world, a world where agile no longer mandates the choice of DIY or full-service, but rather how and when to best leverage DIY and full-service [...]
Tuesday | 11:15 am - 11:45 am | Room 1
Going beyond consumer centricity at La-Z-Boy
Consumer centricity is widely accepted as a key priority for successful organizations, but it’s only the first step in a long journey. So what comes next? The short answer: it’s about [...]
Tuesday | 2:15 pm - 2:45 pm | Room 1
How market researchers can save the day by becoming decision scientists
In today’s volatile and fast changing consumer landscape, market researchers must navigate a world where their stakeholders need to make decisions faster, navigate ever-increasing complexities and make sense out of [...]
Tuesday | 3:45 pm - 4:15 pm | Room 4
How to develop an insight leader’s playbook
How can insight leaders work on their teams rather than in them? How can we grow from being transactional leaders to transformational leaders? James Wycherley, author of “Transforming Insight” CEO of [...]
Tuesday | 9:00 am - 9:30 am | Room 1
How to survive (and thrive) in the connected insights era
In 20 years, the insights industry has evolved from phone surveys and mail-in questionnaires to AI and computers spitting out solutions to our biggest questions from vast swaths of raw [...]
Monday | 10:30 am - 11:00 am | Room 4
How yoga principles can breathe life into data: 10 simple steps for deeper insights with heart
In our perpetual quest for data, it is easy to get lost in the numbers and lose sight of the real people and behaviors behind them. We can also find [...]
Tuesday | 3:45 pm - 4:15 pm | Room 2
Innovate. Validate. Repeat. The importance of connected research with e.l.f. Beauty
The pressure is on to innovate faster, better and more frequently. How can companies keep up? Join Katy Emerson, SVP of customer success at Suzy and Jessica Cilla, VP, consumer [...]
Monday | 10:30 am - 11:00 am | Room 3
Inspiring stakeholders to take action: Leveraging storytelling and empathy to drive results
Doing a research project is an emotional rollercoaster. We want to end on a high note with the rush of inspiration from fresh thinking and discoveries whisking the team off [...]
Tuesday | 1:30 pm - 2:00 pm | Room 2
Let me explain Black, again (new presentation!)
Since 2021, Pepper Miller has become a frequent presenter at The Quirk’s Event for her upbeat and insightful presentations. With over 25 years of experience as a market researcher and Black [...]
Monday | 12:00 pm - 12:30 pm | Room 3
Protocepting: Turning great ideas into great product
Taking an idea from a written concept to a full-blown product can be challenging, especially when dealing with Big “I” innovations. The product development process can drag on, become a [...]
Monday | 3:00 pm - 3:30 pm | Room 4
Right time, Right approach = Right for the business
At Ulta Beauty, the consumer is at the heart of everything we do. Grounded in insights, we are committed to continually shaping – and reshaping – the future of retail [...]
Tuesday | 11:15 am - 11:45 am | Room 3
Snacking made right: How Mondelēz uncovers new occasions and needs for snacking success
At Mondelēz, snacking occasions are a really big deal – and understanding snackers is a full-time obsession. The maker of Chips Ahoy, Triscuit, Oreo and dozens of other A-list snack [...]
Monday | 12:00 pm - 12:30 pm | Room 1
So you’ve gone to the client side
Relationship-driven, collaborative partnerships between research suppliers and brand insights pros is the holy grail for the industry – and clearly drives the most strategic, actionable outcomes. But how do we [...]
Tuesday | 3:45 pm - 4:15 pm | Room 1
The 42 secrets of successful corporate insight teams
James Wycherley, author of “Transforming Insight,” CEO of the IMA and host of the Insight Forums and Transforming Insight podcast, summarizes 18 years of best practice discussions with IMA members [...]
Monday | 10:30 am - 11:00 am | Room 2
The critical role of insights in achieving sustainability: A panel discussion
Climate change concerns have morphed from something far-off to something more imminent. The recently concluded COP27 Conference in Egypt marked a 30-year anniversary in the fight against climate change. A [...]
Tuesday | 9:45 am - 10:15 am | Room 3
The quest for quality: Benefits of behaviorally targeted sampling
It’s oftentimes hard to remember what we did yesterday, let alone what we purchased last month. Yet, much consumer research relies on consumers’ ability to recall their actual behavior. If [...]
Monday | 1:30 pm - 2:00 pm | Room 1
Top 3 insights into insights: Ask the right questions before, during and after an analysis
The session entails best practices for delivering actionable and timely insights to business partners when answering variety of business questions using multiple data sources in CPG and retail industry. Key takeaways: What [...]
Tuesday | 2:15 pm - 2:45 pm | Room 2
Want your brand to capture their hearts? Identify and address buyers’ emotional needs
Emotional connections with brands drive purchasing behavior, but what sparks it? We have previously shared a model of how brands trigger emotional responses and emotional identification in consumers. But what [...]
Monday | 1:30 pm - 2:00 pm | Room 4
What moderating now means in a world of influencers
Influencer marketing fundamentally changes the direct-to-consumer sales model and wait, why should marketing get all the innovation? By studying how influencers attract and maintain their followers and audiences, the marketing [...]
Tuesday | 3:00 pm - 3:30 pm | Room 3
4662 Slater Road
Eagan, MN 55122
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