5 strategies to achieve feasibility and high-quality respondents
Delivering insights you are confident in is becoming more critical while finding high quality respondents is becoming increasingly challenging. This challenge is further complicated because we don’t have a consistent [...]
Monday | 9:00 am - 9:30 am | Room 1
A new world disorder: Opportunity in a polycrisis
As 2023 opens, we’ve emerged from a global pandemic — only to find ourselves immersed in a looming financial crisis, a climate crisis, a war waged by Russia on Ukraine [...]
Monday | 2:15 pm - 2:45 pm | Room 3
AI for insights is a game changer
Market Logic’s next step is to lead the market in AI for insights solutions. More data, more questions, fewer resources and an expectation for near real-time answers – that is the [...]
Tuesday | 12:00 pm - 12:30 pm | Room 2
America’s most wanted: Addressing current challenges in market research data collection
If you are like most of us, you’ve noticed that conducting research, particularly quantitative research (consumer and B2B), has become more difficult. It has become more challenging to provide the [...]
Tuesday | 1:30 pm - 2:00 pm | Room 3
Best shopper recession strategy: Raise prices or decrease volume?
All the new pressures of this crisis have led to similar challenges brands had to make two years ago – shortages, supply chain issues and consequently, prioritization of product distribution. [...]
Monday | 9:00 am - 9:30 am | Room 4
Bogey to birdie: The positive impact of COVID-19 on the changing golf industry
For nearly two decades, golf as a sport for non-professionals was on the wane. Rounds of golf played declined by over a hundred million annually and thousands of golf courses [...]
Tuesday | 10:30 am - 11:00 am | Room 3
Career development in a changing market research industry: A global study by MRII|UGA of market research professionals about their profession and how it is impacting work and career prospects
With the fast pace of change in the research industry, learning is critical for career advancement and to stay ahead of developments in the profession. In this state of the [...]
Monday | 4:00 pm - 4:30 pm | Room 3
ChatGPT: What we know, what we don’t know and what IRT is doing to address the threat
ChatGPT is a powerful new tool with diverse and incredibly powerful applications to transform our world for the better, but at a cost of difficulty distinguishing people from machines. The [...]
Monday | 12:00 pm - 12:30 pm | Room 2
Tuesday | 11:15 am - 11:45 am | Room 2
Community 2.0: How Diageo, Samsung, Dell, John Deere and Brunswick are modernizing their insight communities through mobile chat-based research techniques
Coming of age in the early 2000’s, online Insight Communities have become one of the most widely used research solutions, helping brands to connect with consumers for efficient, on-demand insights. [...]
Tuesday | 1:30 pm - 2:00 pm | Room 1
Contextual intelligence: Guiding business success by reframing business challenges and perceptions of people
Before Copernicus proved that the earth revolved around the sun, all astronomers used the wrong baseline assumption that the sun revolved around the earth so every observation and all their [...]
Tuesday | 9:00 am - 9:30 am | Room 4
Defending the customer during economic uncertainty: 5 best practices for getting and securing buy-in for CX investments
During times of economic uncertainty, budget owners are faced with pressure to defend, rethink or limit investments. In these times, Experience owners must make even smarter decisions on how they [...]
Tuesday | 9:00 am - 9:30 am | Room 3
Feeling the pressure: Consumer spending in permacrisis
We live in a world perpetually affronted with difficult news, looming recession and financial instability. What are consumers feeling, buying and looking for when living in a state of constant [...]
Monday | 3:00 pm - 3:30 pm | Room 2
How market researchers can save the day by becoming decision scientists
In today’s volatile and fast changing consumer landscape, market researchers must navigate a world where their stakeholders need to make decisions faster, navigate ever-increasing complexities and make sense out of [...]
Tuesday | 3:45 pm - 4:15 pm | Room 4
How much automation is good enough?
In today’s digital age, technology has become an integral part of our lives and it has also transformed the way we conduct market research. From online surveys to social media [...]
Tuesday | 9:00 am - 9:30 am | Room 2
How stigma is defining the new normal
Stigma is a mark or disgrace associated with a particular circumstance, quality or person. Generally, stigma is discussed in the context of mental health. However, stigma is impacting far more [...]
Monday | 9:00 am - 9:30 am | Room 3
How survey LOI affects respondent attention and data: A summary
Quest has conducted research-on-research to answer fundamental questions for online surveys, such as “what really happens to respondents as survey length increases? When do they stop paying attention? What types [...]
How to survive (and thrive) in the connected insights era
In 20 years, the insights industry has evolved from phone surveys and mail-in questionnaires to AI and computers spitting out solutions to our biggest questions from vast swaths of raw [...]
Monday | 10:30 am - 11:00 am | Room 4
Innovating for the sustainably-minded consumer: Insights from food shoppers
Sustainability has become a hot topic in recent years as governments, businesses and citizens become increasingly aware of the impact human consumption inflicts on the planet. But what does sustainability mean [...]
Tuesday | 10:30 am - 11:00 am | Room 4
Inspiring stakeholders to take action: Leveraging storytelling and empathy to drive results
Doing a research project is an emotional rollercoaster. We want to end on a high note with the rush of inspiration from fresh thinking and discoveries whisking the team off [...]
Tuesday | 1:30 pm - 2:00 pm | Room 2
It’s magical! How Kantar leverages report automation for faster, more efficient and more accurate project reporting
Report automation is often thought of as limited to just mass generation of charts, but it can be so much more than that. Kantar runs many large ongoing projects where [...]
Monday | 10:30 am - 11:00 am | Room 1
Let me explain Black, again (new presentation!)
Since 2021, Pepper Miller has become a frequent presenter at The Quirk’s Event for her upbeat and insightful presentations. With over 25 years of experience as a market researcher and Black [...]
Monday | 12:00 pm - 12:30 pm | Room 3
Leveraging activity-based methods to discover your brand’s aha moments
In this informative how-to session, Ray Fischer and Paula Kramer of aha insights technology will share several pragmatic approaches to defining, designing and discovering compelling human stories within unstructured data. Key [...]
Monday | 3:00 pm - 3:30 pm | Room 1
Leveraging AI to assess voice of customer insights from unstructured online customer reviews
Customers on Amazon provide more than 1 million product reviews daily. Home Depot, Walmart, Best Buy and Google Shop are other e-commerce platforms equally rich in VOC. This data can [...]
Tuesday | 12:00 pm - 12:30 pm | Room 1
Making the magic happen: How to create the ultimate agile 360 segmentation to drive engagement and growth
Magic happens when you pair high velocity market research consulting with the most advanced survey and data processing technologies. We take you through how agility and rigorous methodology go hand-in-hand [...]
Monday | 4:00 pm - 4:30 pm | Room 2
Rising costs and shrinking wallets: How shoppers are tackling inflation
In a recent Forbes article, it was stated that people often have to decide between paying more for everyday essentials, trading down to lower-cost alternatives or forgoing purchases entirely. Euromonitor [...]
Monday | 4:45 pm - 5:15 pm | Room 1
Taking a trip through text analytics: Exploring data from surprising sources
The rising tide of psychedelics is carrying academics, journalists and even NFL quarterbacks along for the ride. But, beyond the traditional stereotypes of peace and love, is there a way to [...]
Monday | 2:15 pm - 2:45 pm | Room 2
The audience-first approach to achieving and measuring impact
Winning the fight for attention is getting ever more challenging online and so is measuring the actual impact of both paid and earned campaigns. In fact, both often seem unachievable [...]
Tuesday | 10:30 am - 11:00 am | Room 2
The consumer at an inflection point: Health is wealth, and food is medicine
Join Natalie Borowski, Coefficient Capital and Cara Edwards, Toluna for their presentation on how online grocery has become essential consumer infrastructure – not just a luxury connivence, how social media [...]
Monday | 9:45 am - 10:15 am | Room 3
The payoff of making delight intentional: First ever rigorous study
Delighting customers is a goal of many companies but few make significant investments because finance is skeptical. Customer Care Measurement & Consulting (CCMC) has executed the first-ever rigorous study of [...]
Tuesday | 3:00 pm - 3:30 pm | Room 1
The quest for quality: Benefits of behaviorally targeted sampling
It’s oftentimes hard to remember what we did yesterday, let alone what we purchased last month. Yet, much consumer research relies on consumers’ ability to recall their actual behavior. If [...]
Monday | 1:30 pm - 2:00 pm | Room 1
The scary side of excellence: What if your brand’s medical messaging was accidentally scaring people away?
Using St. Louis Children’s Hospital as an example, we will show you how an evidence-based psychological theory known as Terror Management Theory can positively shape storytelling, tone and visual aesthetic [...]
Tuesday | 2:15 pm - 2:45 pm | Room 4
Uncovering the truth: Mental health and the combined power of narrative inquiry and strategic sample blending
Mental health awareness has made strides in reducing stigma in mainstream media, but negative attitudes toward mental illnesses persist. When combined with traditional gender roles and expectations of masculinity, the [...]
Tuesday | 11:15 am - 11:45 am | Room 4
Want your brand to capture their hearts? Identify and address buyers’ emotional needs
Emotional connections with brands drive purchasing behavior, but what sparks it? We have previously shared a model of how brands trigger emotional responses and emotional identification in consumers. But what [...]
Monday | 1:30 pm - 2:00 pm | Room 4
Welcome to research 2.0 : AI-Powered research platforms
Since COVID-19, the research fraternity has seen drastic changes in its approach toward consumer research and user research. Technology adoption is at its peak and online research platforms have become [...]
Tuesday | 10:30 am - 11:00 am | Room 1
What moderating now means in a world of influencers
Influencer marketing fundamentally changes the direct-to-consumer sales model and wait, why should marketing get all the innovation? By studying how influencers attract and maintain their followers and audiences, the marketing [...]
Tuesday | 3:00 pm - 3:30 pm | Room 3
Why we are comfortable with store-brand paper towels but not laundry detergent: GroupSolver and PWC dive deep into customer attitudes toward private-label brands
The pandemic years followed by rapid inflation have shifted our attitudes toward the brands we buy every day. From cleaning supplies to salty snacks, from medicines to pet food, the [...]
Monday | 11:15 am - 11:45 am | Room 4
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