Beyond the data: Influencing with intuition and storytelling
Often even more important than quality research and insightful learnings is our ability to take that information and influence people and ultimately, businesses. A successful ability to influence is grounded [...]
Monday | 9:00 am - 9:30 am | Room 2
Defeating fraudsters: One client’s solution to the survey data quality crisis
In 2021, Wilton — the leader in baking and decorating for over 90 years — experienced a significant decline in third-party survey sample quality. In response, we developed a holistic [...]
Tuesday | 3:00 pm - 3:30 pm | Room 2
How Kraft Heinz decoded the fragmented grocery e-commerce channel
The e-commerce channel experienced significant growth throughout the COVID-19 pandemic, and has continued to evolve ever since. This ever-changing, rapid expansion has led to the online grocery experience becoming fragmented. [...]
Tuesday | 1:30 pm - 2:00 pm | Room 4
How to develop an insight leader’s playbook
How can insight leaders work on their teams rather than in them? How can we grow from being transactional leaders to transformational leaders? James Wycherley, author of “Transforming Insight” CEO of [...]
Tuesday | 9:00 am - 9:30 am | Room 1
How to meet the changing needs of a new generation of customers
Compeer Financial is a Farm Credit cooperative based in the upper Midwest, serving its base of owner-customers in Minnesota, Wisconsin and Illinois. Throughout its existence it has enjoyed customer relationships [...]
Monday | 1:30 pm - 2:00 pm | Room 3
How yoga principles can breathe life into data: 10 simple steps for deeper insights with heart
In our perpetual quest for data, it is easy to get lost in the numbers and lose sight of the real people and behaviors behind them. We can also find [...]
Tuesday | 3:45 pm - 4:15 pm | Room 2
Leveraging employee narratives to build a better loyalty program
McDonald’s is using digital as a growth driver. In 2022, the McDonald’s app was the most downloaded food app in the world, acquiring 40 million downloads in the U.S. alone. Changing [...]
Monday | 4:45 pm - 5:15 pm | Room 4
Purdue global: Building a higher education brand for working adults
Inspired by Purdue’s land-grant mission — to offer educational opportunities to those who had traditionally been excluded from higher education — the Purdue University Board of Trustees resolved in 2017 [...]
Monday | 4:45 pm - 5:15 pm | Room 2
Right time, Right approach = Right for the business
At Ulta Beauty, the consumer is at the heart of everything we do. Grounded in insights, we are committed to continually shaping – and reshaping – the future of retail [...]
Tuesday | 11:15 am - 11:45 am | Room 3
Should the MRX industry regulate itself or be regulated by the government?
This session provides a breakdown of impending legislation impacting the MRX community. It also covers examples of industries that regulate themselves versus those regulated by the government. The session encourages [...]
Tuesday | 3:00 pm - 3:30 pm | Room 4
So you’ve gone to the client side
Relationship-driven, collaborative partnerships between research suppliers and brand insights pros is the holy grail for the industry – and clearly drives the most strategic, actionable outcomes. But how do we [...]
Tuesday | 3:45 pm - 4:15 pm | Room 1
The 42 secrets of successful corporate insight teams
James Wycherley, author of “Transforming Insight,” CEO of the IMA and host of the Insight Forums and Transforming Insight podcast, summarizes 18 years of best practice discussions with IMA members [...]
Monday | 10:30 am - 11:00 am | Room 2
The evolving role of research in the digital product lifecycle: A case study with a Global health care provider
While digital solutions proliferated in the health care space during the COVID-19 pandemic, many suffered from fundamental misunderstandings of the market. Recognizing this pitfall, one global health care provider approached [...]
Tuesday | 3:45 pm - 4:15 pm | Room 3
Top 3 insights into insights: Ask the right questions before, during and after an analysis
The session entails best practices for delivering actionable and timely insights to business partners when answering variety of business questions using multiple data sources in CPG and retail industry. Key takeaways: What [...]
Tuesday | 2:15 pm - 2:45 pm | Room 2
UScellular, on a mission to find US
In the midst of the growth of technology; social and cultural changes, UScellular continues its’ quest of connecting people. As the fourth largest wireless carrier in the U.S. which was founded [...]
Monday | 2:15 pm - 2:45 pm | Room 1
4662 Slater Road
Eagan, MN 55122
(651) 379-6200