“Trust the strategy, optimize the execution:” How we leverage neuroscience to drive stronger ROI for your ads
Technology has dramatically improved our ability to target advertising, but creative quality remains at the center as the main media multiplier or eraser. However, are we really getting better at [...]
Monday | 4:00 pm - 4:30 pm | Room 1
A splash of flavor in product testing excites new developments in beverages
Kraft, the original innovator behind flavored water enhancers, teamed up with Curion to develop a novel co-creation method that saved multiple rounds of testing while delivering a product profile that [...]
Monday | 12:00 pm - 12:30 pm | Room 4
Beyond surveys: Leveraging online communities for business growth
In today’s rapidly evolving business landscape, companies need to stay connected to their customers to maintain a competitive advantage. This requires gathering valuable customer feedback and insights to make informed [...]
Tuesday | 9:45 am - 10:15 am | Room 1
Bubbling to the top: Getting a taste for consumer shopping behaviors to develop data-backed pack strategies
Hard seltzers have bubbled to the top of alcohol consumption over the last half-decade. What started as a handful of disruptive brands, led by White Claw, now sees more than [...]
Monday | 9:45 am - 10:15 am | Room 4
Business insights that save lives: Choice modeling with first responders to drive innovation with Bullard
First responders answer the call to emergencies while often putting themselves at serious risk, saving lives and property. Such emergencies often involve entering burning buildings or structures under peril of [...]
Monday | 11:15 am - 11:45 am | Room 2
Busting organizational myths: What works, what doesn’t and how to avoid myths in the future
A panel discussion with industry researchers around how to recognize organizational myths, the ways that addressing these organizational myths has worked and not worked, and ways that we may be [...]
Tuesday | 12:00 pm - 12:30 pm | Room 3
CANCELED: Delivering the goods: How enterprise orgs use ResearchOps for better insights
This session has been canceled due to the speaker being unable to attend the event. Please select a different session at this time slot.
Tuesday | 9:45 am - 10:15 am | Room 2
Collaborative partnerships lead to stronger actionable insights
The speed at which the marketplace is changing means that there is little room for error in quickly developing actionable insights from research. This makes it even more important for [...]
Monday | 2:15 pm - 2:45 pm | Room 4
Evolving insights agility through people, process and partners
We live in a post-“OR” world, a world where agile no longer mandates the choice of DIY or full-service, but rather how and when to best leverage DIY and full-service [...]
Tuesday | 11:15 am - 11:45 am | Room 1
From insights to action: How Kraft Heinz transforms tracking data into real-world strategies meeting the needs of the evolving cream cheese consumer
Kraft Heinz’s Philadelphia Cream Cheese is the #1 cream cheese brand in America and has maintained this position over the years through a dedication to a deep understanding of the [...]
Monday | 3:00 pm - 3:30 pm | Room 3
Going beyond consumer centricity at La-Z-Boy
Consumer centricity is widely accepted as a key priority for successful organizations, but it’s only the first step in a long journey. So what comes next? The short answer: it’s about [...]
Tuesday | 2:15 pm - 2:45 pm | Room 1
How Kraft Heinz used behavioral science to explore the meaning of ‘enhanced’ taste
Join Kraft Heinz and Protobrand for an insightful session on how they used behavioral science to enhance the taste experience of their new product line. Learn about the three dimensions [...]
Monday | 11:15 am - 11:45 am | Room 3
How Panera Bread is using the principles of R.E.D. marketing to rethink marketing strategy
“R.E.D. Marketing” is a book produced by the CMO and former CEO of Yum! Brands. In it, Greg Creed and Ken Muench explain why and how Relevance, Ease, and Distinctiveness [...]
Monday | 11:15 am - 11:45 am | Room 1
How social data is powering Conagra’s consumer insights
Consumer behaviors are changing, forcing brands to quickly adapt to an ever-changing and ever-growing list of priorities. Megan Bullock, director of strategic insights at Conagra Brands, joins Black Swan’s Chief [...]
Monday | 9:45 am - 10:15 am | Room 1
Innovate. Validate. Repeat. The importance of connected research with e.l.f. Beauty
The pressure is on to innovate faster, better and more frequently. How can companies keep up? Join Katy Emerson, SVP of customer success at Suzy and Jessica Cilla, VP, consumer [...]
Monday | 10:30 am - 11:00 am | Room 3
Leveraging consumer narratives to build a targeted portfolio strategy
Come hear the story of how Pepsi leveraged consumer insights to shift from a single brand approach to a multi-brand portfolio approach for their Zero product line. The insights were [...]
Monday | 1:30 pm - 2:00 pm | Room 2
Own the most valuable moment of Influence: A case study session with KraftHeinz
Marketers spend trillions of dollars globally every year attempting to engage and influence their consumers. But as Henry Ford said: “Nothing happens until somebody sells something.” Learn in this case study session [...]
Monday | 4:00 pm - 4:30 pm | Room 4
Patient communities: A case study about the realities of this approach
Ferring Pharmaceuticals, who built its business on reproductive and maternal health, has been moving into gastroenterology with a revolutionary treatment for Clostridium difficile, better known as C. diff. In order [...]
Monday | 4:45 pm - 5:15 pm | Room 3
Protocepting: Turning great ideas into great product
Taking an idea from a written concept to a full-blown product can be challenging, especially when dealing with Big “I” innovations. The product development process can drag on, become a [...]
Monday | 3:00 pm - 3:30 pm | Room 4
Roots of the problem: How empathy helped unlock the untold story of the African American beer market
Minority consumers are sometimes underrepresented in market research efforts. Often brands’ efforts are limited to demographic and behavioral research, but these insights tell only part of the story. To reach [...]
Monday | 9:45 am - 10:15 am | Room 2
Snacking made right: How Mondelēz uncovers new occasions and needs for snacking success
At Mondelēz, snacking occasions are a really big deal – and understanding snackers is a full-time obsession. The maker of Chips Ahoy, Triscuit, Oreo and dozens of other A-list snack [...]
Monday | 12:00 pm - 12:30 pm | Room 1
Something to chew on: How Mars is going beyond consumer-centricity to better understand human behavior
The movement towards “consumer-centricity” has been a great step towards brands bringing consumer needs into decision-making within their businesses. However, labeling people as “consumers” forces us to think of them [...]
Tuesday | 9:45 am - 10:15 am | Room 4
The critical role of insights in achieving sustainability: A panel discussion
Climate change concerns have morphed from something far-off to something more imminent. The recently concluded COP27 Conference in Egypt marked a 30-year anniversary in the fight against climate change. A [...]
Tuesday | 9:45 am - 10:15 am | Room 3
The emotional lives of kids and families: Navigating uncertainty into the next normal
Kids and families continue to re-think, re-evaluate and re-chart their priorities in response to an ongoing pattern of disruptive events from the pandemic to the economy and the uncertainty surrounding [...]
Tuesday | 2:15 pm - 2:45 pm | Room 3
Transformative tech: How Kent Pet is leveraging technology to bring actionable insights to their organization
When done right, insights can transform an organization from the inside out. But you’ve got to own your research, dig deep into your findings and advocate for data-driven change. And [...]
Tuesday | 12:00 pm - 12:30 pm | Room 4
4662 Slater Road
Eagan, MN 55122
(651) 379-6200