AI for insights is a game changer

Market Logic’s next step is to lead the market in AI for insights solutions. More data, more questions, fewer resources and an expectation for near real-time answers – that is the [...]

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Tuesday | 12:00 pm - 12:30 pm | Room 2

CANCELED: Delivering the goods: How enterprise orgs use ResearchOps for better insights

This session has been canceled due to the speaker being unable to attend the event. Please select a different session at this time slot.

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Tuesday | 9:45 am - 10:15 am | Room 2

ChatGPT: What we know, what we don’t know and what IRT is doing to address the threat

ChatGPT is a powerful new tool with diverse and incredibly powerful applications to transform our world for the better, but at a cost of difficulty distinguishing people from machines. The [...]

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Monday | 12:00 pm - 12:30 pm | Room 2

Tuesday | 11:15 am - 11:45 am | Room 2

It’s magical! How Kantar leverages report automation for faster, more efficient and more accurate project reporting

Report automation is often thought of as limited to just mass generation of charts, but it can be so much more than that. Kantar runs many large ongoing projects where [...]

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Monday | 10:30 am - 11:00 am | Room 1

Leveraging activity-based methods to discover your brand’s aha moments

In this informative how-to session, Ray Fischer and Paula Kramer of aha insights technology will share several pragmatic approaches to defining, designing and discovering compelling human stories within unstructured data. Key [...]

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Monday | 3:00 pm - 3:30 pm | Room 1

The evolving role of research in the digital product lifecycle: A case study with a Global health care provider

While digital solutions proliferated in the health care space during the COVID-19 pandemic, many suffered from fundamental misunderstandings of the market. Recognizing this pitfall, one global health care provider approached [...]

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Tuesday | 3:45 pm - 4:15 pm | Room 3

Welcome to research 2.0 : AI-Powered research platforms

Since COVID-19, the research fraternity has seen drastic changes in its approach toward consumer research and user research. Technology adoption is at its peak and online research platforms have become [...]

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Tuesday | 10:30 am - 11:00 am | Room 1