Patient communities: A case study about the realities of this approach

Ferring Pharmaceuticals, who built its business on reproductive and maternal health, has been moving into gastroenterology with a revolutionary treatment for Clostridium difficile, better known as C. diff. In order [...]

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Monday | 4:45 pm - 5:15 pm | Room 3

The scary side of excellence: What if your brand’s medical messaging was accidentally scaring people away?

Using St. Louis Children’s Hospital as an example, we will show you how an evidence-based psychological theory known as Terror Management Theory can positively shape storytelling, tone and visual aesthetic [...]

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Tuesday | 2:15 pm - 2:45 pm | Room 4