A splash of flavor in product testing excites new developments in beverages

Kraft, the original innovator behind flavored water enhancers, teamed up with Curion to develop a novel co-creation method that saved multiple rounds of testing while delivering a product profile that [...]

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Monday | 12:00 pm - 12:30 pm | Room 4

Collaborative partnerships lead to stronger actionable insights

The speed at which the marketplace is changing means that there is little room for error in quickly developing actionable insights from research. This makes it even more important for [...]

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Monday | 2:15 pm - 2:45 pm | Room 4

From insights to action: How Kraft Heinz transforms tracking data into real-world strategies meeting the needs of the evolving cream cheese consumer

Kraft Heinz’s Philadelphia Cream Cheese is the #1 cream cheese brand in America and has maintained this position over the years through a dedication to a deep understanding of the [...]

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Monday | 3:00 pm - 3:30 pm | Room 3

How social data is powering Conagra’s consumer insights

Consumer behaviors are changing, forcing brands to quickly adapt to an ever-changing and ever-growing list of priorities. Megan Bullock, director of strategic insights at Conagra Brands, joins Black Swan’s Chief [...]

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Monday | 9:45 am - 10:15 am | Room 1

Protocepting: Turning great ideas into great product

Taking an idea from a written concept to a full-blown product can be challenging, especially when dealing with Big “I” innovations. The product development process can drag on, become a [...]

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Monday | 3:00 pm - 3:30 pm | Room 4