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5 strategies to achieve feasibility and high-quality respondents

Delivering insights you are confident in is becoming more critical while finding high quality respondents is becoming increasingly challenging. This challenge is further complicated because we don’t have a consistent [...]

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Monday | 9:00 am - 9:30 am | Room 1

A new world disorder: Opportunity in a polycrisis

As 2023 opens, we’ve emerged from a global pandemic — only to find ourselves immersed in a looming financial crisis, a climate crisis, a war waged by Russia on Ukraine [...]

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Monday | 2:15 pm - 2:45 pm | Room 3

America’s most wanted: Addressing current challenges in market research data collection

If you are like most of us, you’ve noticed that conducting research, particularly quantitative research (consumer and B2B), has become more difficult. It has become more challenging to provide the [...]

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Tuesday | 1:30 pm - 2:00 pm | Room 3

Beyond the data: Influencing with intuition and storytelling

Often even more important than quality research and insightful learnings is our ability to take that information and influence people and ultimately, businesses. A successful ability to influence is grounded [...]

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Monday | 9:00 am - 9:30 am | Room 2

Bogey to birdie: The positive impact of COVID-19 on the changing golf industry

For nearly two decades, golf as a sport for non-professionals was on the wane. Rounds of golf played declined by over a hundred million annually and thousands of golf courses [...]

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Tuesday | 10:30 am - 11:00 am | Room 3

Busting organizational myths: What works, what doesn’t and how to avoid myths in the future

A panel discussion with industry researchers around how to recognize organizational myths, the ways that addressing these organizational myths has worked and not worked, and ways that we may be [...]

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Tuesday | 12:00 pm - 12:30 pm | Room 3

Community 2.0: How Diageo, Samsung, Dell, John Deere and Brunswick are modernizing their insight communities through mobile chat-based research techniques

Coming of age in the early 2000’s, online Insight Communities have become one of the most widely used research solutions, helping brands to connect with consumers for efficient, on-demand insights. [...]

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Tuesday | 1:30 pm - 2:00 pm | Room 1

Contextual intelligence: Guiding business success by reframing business challenges and perceptions of people

Before Copernicus proved that the earth revolved around the sun, all astronomers used the wrong baseline assumption that the sun revolved around the earth so every observation and all their [...]

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Tuesday | 9:00 am - 9:30 am | Room 4

Defeating fraudsters: One client’s solution to the survey data quality crisis

In 2021, Wilton — the leader in baking and decorating for over 90 years — experienced a significant decline in third-party survey sample quality. In response, we developed a holistic [...]

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Tuesday | 3:00 pm - 3:30 pm | Room 2

Defending the customer during economic uncertainty: 5 best practices for getting and securing buy-in for CX investments

During times of economic uncertainty, budget owners are faced with pressure to defend, rethink or limit investments. In these times, Experience owners must make even smarter decisions on how they [...]

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Tuesday | 9:00 am - 9:30 am | Room 3

Evolving insights agility through people, process and partners

We live in a post-“OR” world, a world where agile no longer mandates the choice of DIY or full-service, but rather how and when to best leverage DIY and full-service [...]

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Tuesday | 11:15 am - 11:45 am | Room 1

Feeling the pressure: Consumer spending in permacrisis

We live in a world perpetually affronted with difficult news, looming recession and financial instability. What are consumers feeling, buying and looking for when living in a state of constant [...]

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Monday | 3:00 pm - 3:30 pm | Room 2

Going beyond consumer centricity at La-Z-Boy

Consumer centricity is widely accepted as a key priority for successful organizations, but it’s only the first step in a long journey. So what comes next? The short answer: it’s about [...]

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Tuesday | 2:15 pm - 2:45 pm | Room 1

How Kraft Heinz decoded the fragmented grocery e-commerce channel

The e-commerce channel experienced significant growth throughout the COVID-19 pandemic, and has continued to evolve ever since. This ever-changing, rapid expansion has led to the online grocery experience becoming fragmented. [...]

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Tuesday | 1:30 pm - 2:00 pm | Room 4

How Kraft Heinz used behavioral science to explore the meaning of ‘enhanced’ taste

Join Kraft Heinz and Protobrand for an insightful session on how they used behavioral science to enhance the taste experience of their new product line. Learn about the three dimensions [...]

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Monday | 11:15 am - 11:45 am | Room 3

How market researchers can save the day by becoming decision scientists

In today’s volatile and fast changing consumer landscape, market researchers must navigate a world where their stakeholders need to make decisions faster, navigate ever-increasing complexities and make sense out of [...]

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Tuesday | 3:45 pm - 4:15 pm | Room 4

How Panera Bread is using the principles of R.E.D. marketing to rethink marketing strategy

“R.E.D. Marketing” is a book produced by the CMO and former CEO of Yum! Brands. In it, Greg Creed and Ken Muench explain why and how Relevance, Ease, and Distinctiveness [...]

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Monday | 11:15 am - 11:45 am | Room 1

How stigma is defining the new normal

Stigma is a mark or disgrace associated with a particular circumstance, quality or person. Generally, stigma is discussed in the context of mental health. However, stigma is impacting far more [...]

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Monday | 9:00 am - 9:30 am | Room 3

How to develop an insight leader’s playbook

How can insight leaders work on their teams rather than in them? How can we grow from being transactional leaders to transformational leaders? James Wycherley, author of “Transforming Insight” CEO of [...]

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Tuesday | 9:00 am - 9:30 am | Room 1

How to survive (and thrive) in the connected insights era

In 20 years, the insights industry has evolved from phone surveys and mail-in questionnaires to AI and computers spitting out solutions to our biggest questions from vast swaths of raw [...]

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Monday | 10:30 am - 11:00 am | Room 4

How yoga principles can breathe life into data: 10 simple steps for deeper insights with heart

In our perpetual quest for data, it is easy to get lost in the numbers and lose sight of the real people and behaviors behind them. We can also find [...]

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Tuesday | 3:45 pm - 4:15 pm | Room 2

Innovating for the sustainably-minded consumer: Insights from food shoppers

Sustainability has become a hot topic in recent years as governments, businesses and citizens become increasingly aware of the impact human consumption inflicts on the planet. But what does sustainability mean [...]

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Tuesday | 10:30 am - 11:00 am | Room 4

Inspiring stakeholders to take action: Leveraging storytelling and empathy to drive results

Doing a research project is an emotional rollercoaster. We want to end on a high note with the rush of inspiration from fresh thinking and discoveries whisking the team off [...]

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Tuesday | 1:30 pm - 2:00 pm | Room 2

Let me explain Black, again (new presentation!)

Since 2021, Pepper Miller has become a frequent presenter at The Quirk’s Event for her upbeat and insightful presentations. With over 25 years of experience as a market researcher and Black [...]

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Monday | 12:00 pm - 12:30 pm | Room 3

Leveraging AI to assess voice of customer insights from unstructured online customer reviews

Customers on Amazon provide more than 1 million product reviews daily. Home Depot, Walmart, Best Buy and Google Shop are other e-commerce platforms equally rich in VOC. This data can [...]

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Tuesday | 12:00 pm - 12:30 pm | Room 1

Leveraging consumer narratives to build a targeted portfolio strategy

Come hear the story of how Pepsi leveraged consumer insights to shift from a single brand approach to a multi-brand portfolio approach for their Zero product line. The insights were [...]

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Monday | 1:30 pm - 2:00 pm | Room 2

Making the magic happen: How to create the ultimate agile 360 segmentation to drive engagement and growth

Magic happens when you pair high velocity market research consulting with the most advanced survey and data processing technologies. We take you through how agility and rigorous methodology go hand-in-hand [...]

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Monday | 4:00 pm - 4:30 pm | Room 2

Own the most valuable moment of Influence: A case study session with KraftHeinz

Marketers spend trillions of dollars globally every year attempting to engage and influence their consumers. But as Henry Ford said: “Nothing happens until somebody sells something.” Learn in this case study session [...]

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Monday | 4:00 pm - 4:30 pm | Room 4

Right time, Right approach = Right for the business

At Ulta Beauty, the consumer is at the heart of everything we do. Grounded in insights, we are committed to continually shaping – and reshaping – the future of retail [...]

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Tuesday | 11:15 am - 11:45 am | Room 3

Rising costs and shrinking wallets: How shoppers are tackling inflation

In a recent Forbes article, it was stated that people often have to decide between paying more for everyday essentials, trading down to lower-cost alternatives or forgoing purchases entirely. Euromonitor [...]

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Monday | 4:45 pm - 5:15 pm | Room 1

Roots of the problem: How empathy helped unlock the untold story of the African American beer market

Minority consumers are sometimes underrepresented in market research efforts. Often brands’ efforts are limited to demographic and behavioral research, but these insights tell only part of the story. To reach [...]

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Monday | 9:45 am - 10:15 am | Room 2

Snacking made right: How Mondelēz uncovers new occasions and needs for snacking success

At Mondelēz, snacking occasions are a really big deal – and understanding snackers is a full-time obsession. The maker of Chips Ahoy, Triscuit, Oreo and dozens of other A-list snack [...]

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Monday | 12:00 pm - 12:30 pm | Room 1

So you’ve gone to the client side

Relationship-driven, collaborative partnerships between research suppliers and brand insights pros is the holy grail for the industry – and clearly drives the most strategic, actionable outcomes. But how do we [...]

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Tuesday | 3:45 pm - 4:15 pm | Room 1

Something to chew on: How Mars is going beyond consumer-centricity to better understand human behavior

The movement towards “consumer-centricity” has been a great step towards brands bringing consumer needs into decision-making within their businesses. However, labeling people as “consumers” forces us to think of them [...]

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Tuesday | 9:45 am - 10:15 am | Room 4

Taking a trip through text analytics: Exploring data from surprising sources

The rising tide of psychedelics is carrying academics, journalists and even NFL quarterbacks along for the ride. But, beyond the traditional stereotypes of peace and love, is there a way to [...]

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Monday | 2:15 pm - 2:45 pm | Room 2

The 42 secrets of successful corporate insight teams

James Wycherley, author of “Transforming Insight,” CEO of the IMA and host of the Insight Forums and Transforming Insight podcast, summarizes 18 years of best practice discussions with IMA members [...]

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Monday | 10:30 am - 11:00 am | Room 2

The audience-first approach to achieving and measuring impact

Winning the fight for attention is getting ever more challenging online and so is measuring the actual impact of both paid and earned campaigns. In fact, both often seem unachievable [...]

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Tuesday | 10:30 am - 11:00 am | Room 2

The consumer at an inflection point: Health is wealth, and food is medicine

Join Natalie Borowski, Coefficient Capital and Cara Edwards, Toluna for their presentation on how online grocery has become essential consumer infrastructure – not just a luxury connivence, how social media [...]

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Monday | 9:45 am - 10:15 am | Room 3

The critical role of insights in achieving sustainability: A panel discussion

Climate change concerns have morphed from something far-off to something more imminent. The recently concluded COP27 Conference in Egypt marked a 30-year anniversary in the fight against climate change. A [...]

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Tuesday | 9:45 am - 10:15 am | Room 3

The emotional lives of kids and families: Navigating uncertainty into the next normal

Kids and families continue to re-think, re-evaluate and re-chart their priorities in response to an ongoing pattern of disruptive events from the pandemic to the economy and the uncertainty surrounding [...]

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Tuesday | 2:15 pm - 2:45 pm | Room 3

The payoff of making delight intentional: First ever rigorous study

Delighting customers is a goal of many companies but few make significant investments because finance is skeptical. Customer Care Measurement & Consulting (CCMC) has executed the first-ever rigorous study of [...]

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Tuesday | 3:00 pm - 3:30 pm | Room 1

The quest for quality: Benefits of behaviorally targeted sampling

It’s oftentimes hard to remember what we did yesterday, let alone what we purchased last month. Yet, much consumer research relies on consumers’ ability to recall their actual behavior. If [...]

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Monday | 1:30 pm - 2:00 pm | Room 1

Top 3 insights into insights: Ask the right questions before, during and after an analysis

The session entails best practices for delivering actionable and timely insights to business partners when answering variety of business questions using multiple data sources in CPG and retail industry. Key takeaways: What [...]

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Tuesday | 2:15 pm - 2:45 pm | Room 2

Transformative tech: How Kent Pet is leveraging technology to bring actionable insights to their organization

When done right, insights can transform an organization from the inside out. But you’ve got to own your research, dig deep into your findings and advocate for data-driven change. And [...]

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Tuesday | 12:00 pm - 12:30 pm | Room 4

Uncovering the truth: Mental health and the combined power of narrative inquiry and strategic sample blending

Mental health awareness has made strides in reducing stigma in mainstream media, but negative attitudes toward mental illnesses persist. When combined with traditional gender roles and expectations of masculinity, the [...]

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Tuesday | 11:15 am - 11:45 am | Room 4

Want your brand to capture their hearts? Identify and address buyers’ emotional needs

Emotional connections with brands drive purchasing behavior, but what sparks it? We have previously shared a model of how brands trigger emotional responses and emotional identification in consumers. But what [...]

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Monday | 1:30 pm - 2:00 pm | Room 4

What moderating now means in a world of influencers

Influencer marketing fundamentally changes the direct-to-consumer sales model and wait, why should marketing get all the innovation? By studying how influencers attract and maintain their followers and audiences, the marketing [...]

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Tuesday | 3:00 pm - 3:30 pm | Room 3