Business insights that save lives: Choice modeling with first responders to drive innovation with Bullard

First responders answer the call to emergencies while often putting themselves at serious risk, saving lives and property. Such emergencies often involve entering burning buildings or structures under peril of [...]

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Monday | 11:15 am - 11:45 am | Room 2

Career development in a changing market research industry: A global study by MRII|UGA of market research professionals about their profession and how it is impacting work and career prospects

With the fast pace of change in the research industry, learning is critical for career advancement and to stay ahead of developments in the profession. In this state of the [...]

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Monday | 4:00 pm - 4:30 pm | Room 3

How much automation is good enough?

In today’s digital age, technology has become an integral part of our lives and it has also transformed the way we conduct market research. From online surveys to social media [...]

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Tuesday | 9:00 am - 9:30 am | Room 2

How survey LOI affects respondent attention and data: A summary

Quest has conducted research-on-research to answer fundamental questions for online surveys, such as “what really happens to respondents as survey length increases? When do they stop paying attention? What types [...]

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