5 strategies to achieve feasibility and high-quality respondents

Room 1 | 9:00 am - 9:30 am | Monday, March 27, 2023

Delivering insights you are confident in is becoming more critical while finding high quality respondents is becoming increasingly challenging. This challenge is further complicated because we don’t have a consistent definition and standard for high quality data. With every researcher looking for high quality respondents, knowing how to define high quality data and achieve full feasibility without sacrificing data quality is vital to delivering the insights you need.

Rep Data will use case studies to illustrate the five strategies they use to deliver high quality data, on time and on budget, in the ever changing research world.

Key takeaways:

  1. Understand the spectrum of high quality data and how to define what you need.
  2. What to do pre-field, in-field and post-field to improve data quality and avoid surprises.
  3. What is sample aggregation and how it is used to improve data quality.

Best Practices Consumers Presentation by Supplier


More sessions

See all sessions

How market researchers can save the day by becoming decision scientists

In today’s volatile and fast changing consumer landscape, market researchers must navigate a world where their stakeholders need to make decisions faster, navigate ever-increasing complexities and make sense out of [...]


Bubbling to the top: Getting a taste for consumer shopping behaviors to develop data-backed pack strategies

Hard seltzers have bubbled to the top of alcohol consumption over the last half-decade. What started as a handful of disruptive brands, led by White Claw, now sees more than [...]


The scary side of excellence: What if your brand’s medical messaging was accidentally scaring people away?

Using St. Louis Children’s Hospital as an example, we will show you how an evidence-based psychological theory known as Terror Management Theory can positively shape storytelling, tone and visual aesthetic [...]