“Trust the strategy, optimize the execution:” How we leverage neuroscience to drive stronger ROI for your ads
Technology has dramatically improved our ability to target advertising, but creative quality remains at the center as the main media multiplier or eraser. However, are we really getting better at [...]
Monday | 4:00 pm - 4:30 pm | Room 1
5 strategies to achieve feasibility and high-quality respondents
Delivering insights you are confident in is becoming more critical while finding high quality respondents is becoming increasingly challenging. This challenge is further complicated because we don’t have a consistent [...]
Monday | 9:00 am - 9:30 am | Room 1
A new world disorder: Opportunity in a polycrisis
As 2023 opens, we’ve emerged from a global pandemic — only to find ourselves immersed in a looming financial crisis, a climate crisis, a war waged by Russia on Ukraine [...]
Monday | 2:15 pm - 2:45 pm | Room 3
A splash of flavor in product testing excites new developments in beverages
Kraft, the original innovator behind flavored water enhancers, teamed up with Curion to develop a novel co-creation method that saved multiple rounds of testing while delivering a product profile that [...]
Monday | 12:00 pm - 12:30 pm | Room 4
AI for insights is a game changer
Market Logic’s next step is to lead the market in AI for insights solutions. More data, more questions, fewer resources and an expectation for near real-time answers – that is the [...]
Tuesday | 12:00 pm - 12:30 pm | Room 2
America’s most wanted: Addressing current challenges in market research data collection
If you are like most of us, you’ve noticed that conducting research, particularly quantitative research (consumer and B2B), has become more difficult. It has become more challenging to provide the [...]
Tuesday | 1:30 pm - 2:00 pm | Room 3
Best shopper recession strategy: Raise prices or decrease volume?
All the new pressures of this crisis have led to similar challenges brands had to make two years ago – shortages, supply chain issues and consequently, prioritization of product distribution. [...]
Monday | 9:00 am - 9:30 am | Room 4
Beyond surveys: Leveraging online communities for business growth
In today’s rapidly evolving business landscape, companies need to stay connected to their customers to maintain a competitive advantage. This requires gathering valuable customer feedback and insights to make informed [...]
Tuesday | 9:45 am - 10:15 am | Room 1
Beyond the data: Influencing with intuition and storytelling
Often even more important than quality research and insightful learnings is our ability to take that information and influence people and ultimately, businesses. A successful ability to influence is grounded [...]
Monday | 9:00 am - 9:30 am | Room 2
Bogey to birdie: The positive impact of COVID-19 on the changing golf industry
For nearly two decades, golf as a sport for non-professionals was on the wane. Rounds of golf played declined by over a hundred million annually and thousands of golf courses [...]
Tuesday | 10:30 am - 11:00 am | Room 3
Bubbling to the top: Getting a taste for consumer shopping behaviors to develop data-backed pack strategies
Hard seltzers have bubbled to the top of alcohol consumption over the last half-decade. What started as a handful of disruptive brands, led by White Claw, now sees more than [...]
Monday | 9:45 am - 10:15 am | Room 4
Business insights that save lives: Choice modeling with first responders to drive innovation with Bullard
First responders answer the call to emergencies while often putting themselves at serious risk, saving lives and property. Such emergencies often involve entering burning buildings or structures under peril of [...]
Monday | 11:15 am - 11:45 am | Room 2
Busting organizational myths: What works, what doesn’t and how to avoid myths in the future
A panel discussion with industry researchers around how to recognize organizational myths, the ways that addressing these organizational myths has worked and not worked, and ways that we may be [...]
Tuesday | 12:00 pm - 12:30 pm | Room 3
CANCELED: Delivering the goods: How enterprise orgs use ResearchOps for better insights
This session has been canceled due to the speaker being unable to attend the event. Please select a different session at this time slot.
Tuesday | 9:45 am - 10:15 am | Room 2
Career development in a changing market research industry: A global study by MRII|UGA of market research professionals about their profession and how it is impacting work and career prospects
With the fast pace of change in the research industry, learning is critical for career advancement and to stay ahead of developments in the profession. In this state of the [...]
Monday | 4:00 pm - 4:30 pm | Room 3
ChatGPT: What we know, what we don’t know and what IRT is doing to address the threat
ChatGPT is a powerful new tool with diverse and incredibly powerful applications to transform our world for the better, but at a cost of difficulty distinguishing people from machines. The [...]
Monday | 12:00 pm - 12:30 pm | Room 2
Tuesday | 11:15 am - 11:45 am | Room 2
Collaborative partnerships lead to stronger actionable insights
The speed at which the marketplace is changing means that there is little room for error in quickly developing actionable insights from research. This makes it even more important for [...]
Monday | 2:15 pm - 2:45 pm | Room 4
Community 2.0: How Diageo, Samsung, Dell, John Deere and Brunswick are modernizing their insight communities through mobile chat-based research techniques
Coming of age in the early 2000’s, online Insight Communities have become one of the most widely used research solutions, helping brands to connect with consumers for efficient, on-demand insights. [...]
Tuesday | 1:30 pm - 2:00 pm | Room 1
Contextual intelligence: Guiding business success by reframing business challenges and perceptions of people
Before Copernicus proved that the earth revolved around the sun, all astronomers used the wrong baseline assumption that the sun revolved around the earth so every observation and all their [...]
Tuesday | 9:00 am - 9:30 am | Room 4
Defeating fraudsters: One client’s solution to the survey data quality crisis
In 2021, Wilton — the leader in baking and decorating for over 90 years — experienced a significant decline in third-party survey sample quality. In response, we developed a holistic [...]
Tuesday | 3:00 pm - 3:30 pm | Room 2
Defending the customer during economic uncertainty: 5 best practices for getting and securing buy-in for CX investments
During times of economic uncertainty, budget owners are faced with pressure to defend, rethink or limit investments. In these times, Experience owners must make even smarter decisions on how they [...]
Tuesday | 9:00 am - 9:30 am | Room 3
Evolving insights agility through people, process and partners
We live in a post-“OR” world, a world where agile no longer mandates the choice of DIY or full-service, but rather how and when to best leverage DIY and full-service [...]
Tuesday | 11:15 am - 11:45 am | Room 1
Feeling the pressure: Consumer spending in permacrisis
We live in a world perpetually affronted with difficult news, looming recession and financial instability. What are consumers feeling, buying and looking for when living in a state of constant [...]
Monday | 3:00 pm - 3:30 pm | Room 2
From insights to action: How Kraft Heinz transforms tracking data into real-world strategies meeting the needs of the evolving cream cheese consumer
Kraft Heinz’s Philadelphia Cream Cheese is the #1 cream cheese brand in America and has maintained this position over the years through a dedication to a deep understanding of the [...]
Monday | 3:00 pm - 3:30 pm | Room 3
Going beyond consumer centricity at La-Z-Boy
Consumer centricity is widely accepted as a key priority for successful organizations, but it’s only the first step in a long journey. So what comes next? The short answer: it’s about [...]
Tuesday | 2:15 pm - 2:45 pm | Room 1
How Kraft Heinz decoded the fragmented grocery e-commerce channel
The e-commerce channel experienced significant growth throughout the COVID-19 pandemic, and has continued to evolve ever since. This ever-changing, rapid expansion has led to the online grocery experience becoming fragmented. [...]
Tuesday | 1:30 pm - 2:00 pm | Room 4
How Kraft Heinz used behavioral science to explore the meaning of ‘enhanced’ taste
Join Kraft Heinz and Protobrand for an insightful session on how they used behavioral science to enhance the taste experience of their new product line. Learn about the three dimensions [...]
Monday | 11:15 am - 11:45 am | Room 3
How market researchers can save the day by becoming decision scientists
In today’s volatile and fast changing consumer landscape, market researchers must navigate a world where their stakeholders need to make decisions faster, navigate ever-increasing complexities and make sense out of [...]
Tuesday | 3:45 pm - 4:15 pm | Room 4
How much automation is good enough?
In today’s digital age, technology has become an integral part of our lives and it has also transformed the way we conduct market research. From online surveys to social media [...]
Tuesday | 9:00 am - 9:30 am | Room 2
How Panera Bread is using the principles of R.E.D. marketing to rethink marketing strategy
“R.E.D. Marketing” is a book produced by the CMO and former CEO of Yum! Brands. In it, Greg Creed and Ken Muench explain why and how Relevance, Ease, and Distinctiveness [...]
Monday | 11:15 am - 11:45 am | Room 1
How social data is powering Conagra’s consumer insights
Consumer behaviors are changing, forcing brands to quickly adapt to an ever-changing and ever-growing list of priorities. Megan Bullock, director of strategic insights at Conagra Brands, joins Black Swan’s Chief [...]
Monday | 9:45 am - 10:15 am | Room 1
How stigma is defining the new normal
Stigma is a mark or disgrace associated with a particular circumstance, quality or person. Generally, stigma is discussed in the context of mental health. However, stigma is impacting far more [...]
Monday | 9:00 am - 9:30 am | Room 3
How survey LOI affects respondent attention and data: A summary
Quest has conducted research-on-research to answer fundamental questions for online surveys, such as “what really happens to respondents as survey length increases? When do they stop paying attention? What types [...]
How to develop an insight leader’s playbook
How can insight leaders work on their teams rather than in them? How can we grow from being transactional leaders to transformational leaders? James Wycherley, author of “Transforming Insight” CEO of [...]
Tuesday | 9:00 am - 9:30 am | Room 1
How to meet the changing needs of a new generation of customers
Compeer Financial is a Farm Credit cooperative based in the upper Midwest, serving its base of owner-customers in Minnesota, Wisconsin and Illinois. Throughout its existence it has enjoyed customer relationships [...]
Monday | 1:30 pm - 2:00 pm | Room 3
How to survive (and thrive) in the connected insights era
In 20 years, the insights industry has evolved from phone surveys and mail-in questionnaires to AI and computers spitting out solutions to our biggest questions from vast swaths of raw [...]
Monday | 10:30 am - 11:00 am | Room 4
How yoga principles can breathe life into data: 10 simple steps for deeper insights with heart
In our perpetual quest for data, it is easy to get lost in the numbers and lose sight of the real people and behaviors behind them. We can also find [...]
Tuesday | 3:45 pm - 4:15 pm | Room 2
Innovate. Validate. Repeat. The importance of connected research with e.l.f. Beauty
The pressure is on to innovate faster, better and more frequently. How can companies keep up? Join Katy Emerson, SVP of customer success at Suzy and Jessica Cilla, VP, consumer [...]
Monday | 10:30 am - 11:00 am | Room 3
Innovating for the sustainably-minded consumer: Insights from food shoppers
Sustainability has become a hot topic in recent years as governments, businesses and citizens become increasingly aware of the impact human consumption inflicts on the planet. But what does sustainability mean [...]
Tuesday | 10:30 am - 11:00 am | Room 4
Inspiring stakeholders to take action: Leveraging storytelling and empathy to drive results
Doing a research project is an emotional rollercoaster. We want to end on a high note with the rush of inspiration from fresh thinking and discoveries whisking the team off [...]
Tuesday | 1:30 pm - 2:00 pm | Room 2
It’s magical! How Kantar leverages report automation for faster, more efficient and more accurate project reporting
Report automation is often thought of as limited to just mass generation of charts, but it can be so much more than that. Kantar runs many large ongoing projects where [...]
Monday | 10:30 am - 11:00 am | Room 1
Let me explain Black, again (new presentation!)
Since 2021, Pepper Miller has become a frequent presenter at The Quirk’s Event for her upbeat and insightful presentations. With over 25 years of experience as a market researcher and Black [...]
Monday | 12:00 pm - 12:30 pm | Room 3
Leveraging activity-based methods to discover your brand’s aha moments
In this informative how-to session, Ray Fischer and Paula Kramer of aha insights technology will share several pragmatic approaches to defining, designing and discovering compelling human stories within unstructured data. Key [...]
Monday | 3:00 pm - 3:30 pm | Room 1
Leveraging AI to assess voice of customer insights from unstructured online customer reviews
Customers on Amazon provide more than 1 million product reviews daily. Home Depot, Walmart, Best Buy and Google Shop are other e-commerce platforms equally rich in VOC. This data can [...]
Tuesday | 12:00 pm - 12:30 pm | Room 1
Leveraging consumer narratives to build a targeted portfolio strategy
Come hear the story of how Pepsi leveraged consumer insights to shift from a single brand approach to a multi-brand portfolio approach for their Zero product line. The insights were [...]
Monday | 1:30 pm - 2:00 pm | Room 2
Leveraging employee narratives to build a better loyalty program
McDonald’s is using digital as a growth driver. In 2022, the McDonald’s app was the most downloaded food app in the world, acquiring 40 million downloads in the U.S. alone. Changing [...]
Monday | 4:45 pm - 5:15 pm | Room 4
Making the magic happen: How to create the ultimate agile 360 segmentation to drive engagement and growth
Magic happens when you pair high velocity market research consulting with the most advanced survey and data processing technologies. We take you through how agility and rigorous methodology go hand-in-hand [...]
Monday | 4:00 pm - 4:30 pm | Room 2
Own the most valuable moment of Influence: A case study session with KraftHeinz
Marketers spend trillions of dollars globally every year attempting to engage and influence their consumers. But as Henry Ford said: “Nothing happens until somebody sells something.” Learn in this case study session [...]
Monday | 4:00 pm - 4:30 pm | Room 4
Patient communities: A case study about the realities of this approach
Ferring Pharmaceuticals, who built its business on reproductive and maternal health, has been moving into gastroenterology with a revolutionary treatment for Clostridium difficile, better known as C. diff. In order [...]
Monday | 4:45 pm - 5:15 pm | Room 3
Protocepting: Turning great ideas into great product
Taking an idea from a written concept to a full-blown product can be challenging, especially when dealing with Big “I” innovations. The product development process can drag on, become a [...]
Monday | 3:00 pm - 3:30 pm | Room 4
Purdue global: Building a higher education brand for working adults
Inspired by Purdue’s land-grant mission — to offer educational opportunities to those who had traditionally been excluded from higher education — the Purdue University Board of Trustees resolved in 2017 [...]
Monday | 4:45 pm - 5:15 pm | Room 2
Right time, Right approach = Right for the business
At Ulta Beauty, the consumer is at the heart of everything we do. Grounded in insights, we are committed to continually shaping – and reshaping – the future of retail [...]
Tuesday | 11:15 am - 11:45 am | Room 3
Rising costs and shrinking wallets: How shoppers are tackling inflation
In a recent Forbes article, it was stated that people often have to decide between paying more for everyday essentials, trading down to lower-cost alternatives or forgoing purchases entirely. Euromonitor [...]
Monday | 4:45 pm - 5:15 pm | Room 1
Roots of the problem: How empathy helped unlock the untold story of the African American beer market
Minority consumers are sometimes underrepresented in market research efforts. Often brands’ efforts are limited to demographic and behavioral research, but these insights tell only part of the story. To reach [...]
Monday | 9:45 am - 10:15 am | Room 2
Should the MRX industry regulate itself or be regulated by the government?
This session provides a breakdown of impending legislation impacting the MRX community. It also covers examples of industries that regulate themselves versus those regulated by the government. The session encourages [...]
Tuesday | 3:00 pm - 3:30 pm | Room 4
Snacking made right: How Mondelēz uncovers new occasions and needs for snacking success
At Mondelēz, snacking occasions are a really big deal – and understanding snackers is a full-time obsession. The maker of Chips Ahoy, Triscuit, Oreo and dozens of other A-list snack [...]
Monday | 12:00 pm - 12:30 pm | Room 1
So you’ve gone to the client side
Relationship-driven, collaborative partnerships between research suppliers and brand insights pros is the holy grail for the industry – and clearly drives the most strategic, actionable outcomes. But how do we [...]
Tuesday | 3:45 pm - 4:15 pm | Room 1
Something to chew on: How Mars is going beyond consumer-centricity to better understand human behavior
The movement towards “consumer-centricity” has been a great step towards brands bringing consumer needs into decision-making within their businesses. However, labeling people as “consumers” forces us to think of them [...]
Tuesday | 9:45 am - 10:15 am | Room 4
Taking a trip through text analytics: Exploring data from surprising sources
The rising tide of psychedelics is carrying academics, journalists and even NFL quarterbacks along for the ride. But, beyond the traditional stereotypes of peace and love, is there a way to [...]
Monday | 2:15 pm - 2:45 pm | Room 2
The 42 secrets of successful corporate insight teams
James Wycherley, author of “Transforming Insight,” CEO of the IMA and host of the Insight Forums and Transforming Insight podcast, summarizes 18 years of best practice discussions with IMA members [...]
Monday | 10:30 am - 11:00 am | Room 2
The audience-first approach to achieving and measuring impact
Winning the fight for attention is getting ever more challenging online and so is measuring the actual impact of both paid and earned campaigns. In fact, both often seem unachievable [...]
Tuesday | 10:30 am - 11:00 am | Room 2
The consumer at an inflection point: Health is wealth, and food is medicine
Join Natalie Borowski, Coefficient Capital and Cara Edwards, Toluna for their presentation on how online grocery has become essential consumer infrastructure – not just a luxury connivence, how social media [...]
Monday | 9:45 am - 10:15 am | Room 3
The critical role of insights in achieving sustainability: A panel discussion
Climate change concerns have morphed from something far-off to something more imminent. The recently concluded COP27 Conference in Egypt marked a 30-year anniversary in the fight against climate change. A [...]
Tuesday | 9:45 am - 10:15 am | Room 3
The emotional lives of kids and families: Navigating uncertainty into the next normal
Kids and families continue to re-think, re-evaluate and re-chart their priorities in response to an ongoing pattern of disruptive events from the pandemic to the economy and the uncertainty surrounding [...]
Tuesday | 2:15 pm - 2:45 pm | Room 3
The evolving role of research in the digital product lifecycle: A case study with a Global health care provider
While digital solutions proliferated in the health care space during the COVID-19 pandemic, many suffered from fundamental misunderstandings of the market. Recognizing this pitfall, one global health care provider approached [...]
Tuesday | 3:45 pm - 4:15 pm | Room 3
The payoff of making delight intentional: First ever rigorous study
Delighting customers is a goal of many companies but few make significant investments because finance is skeptical. Customer Care Measurement & Consulting (CCMC) has executed the first-ever rigorous study of [...]
Tuesday | 3:00 pm - 3:30 pm | Room 1
The quest for quality: Benefits of behaviorally targeted sampling
It’s oftentimes hard to remember what we did yesterday, let alone what we purchased last month. Yet, much consumer research relies on consumers’ ability to recall their actual behavior. If [...]
Monday | 1:30 pm - 2:00 pm | Room 1
The scary side of excellence: What if your brand’s medical messaging was accidentally scaring people away?
Using St. Louis Children’s Hospital as an example, we will show you how an evidence-based psychological theory known as Terror Management Theory can positively shape storytelling, tone and visual aesthetic [...]
Tuesday | 2:15 pm - 2:45 pm | Room 4
Top 3 insights into insights: Ask the right questions before, during and after an analysis
The session entails best practices for delivering actionable and timely insights to business partners when answering variety of business questions using multiple data sources in CPG and retail industry. Key takeaways: What [...]
Tuesday | 2:15 pm - 2:45 pm | Room 2
Transformative tech: How Kent Pet is leveraging technology to bring actionable insights to their organization
When done right, insights can transform an organization from the inside out. But you’ve got to own your research, dig deep into your findings and advocate for data-driven change. And [...]
Tuesday | 12:00 pm - 12:30 pm | Room 4
Uncovering the truth: Mental health and the combined power of narrative inquiry and strategic sample blending
Mental health awareness has made strides in reducing stigma in mainstream media, but negative attitudes toward mental illnesses persist. When combined with traditional gender roles and expectations of masculinity, the [...]
Tuesday | 11:15 am - 11:45 am | Room 4
UScellular, on a mission to find US
In the midst of the growth of technology; social and cultural changes, UScellular continues its’ quest of connecting people. As the fourth largest wireless carrier in the U.S. which was founded [...]
Monday | 2:15 pm - 2:45 pm | Room 1
Want your brand to capture their hearts? Identify and address buyers’ emotional needs
Emotional connections with brands drive purchasing behavior, but what sparks it? We have previously shared a model of how brands trigger emotional responses and emotional identification in consumers. But what [...]
Monday | 1:30 pm - 2:00 pm | Room 4
Welcome to research 2.0 : AI-Powered research platforms
Since COVID-19, the research fraternity has seen drastic changes in its approach toward consumer research and user research. Technology adoption is at its peak and online research platforms have become [...]
Tuesday | 10:30 am - 11:00 am | Room 1
What moderating now means in a world of influencers
Influencer marketing fundamentally changes the direct-to-consumer sales model and wait, why should marketing get all the innovation? By studying how influencers attract and maintain their followers and audiences, the marketing [...]
Tuesday | 3:00 pm - 3:30 pm | Room 3
Why we are comfortable with store-brand paper towels but not laundry detergent: GroupSolver and PWC dive deep into customer attitudes toward private-label brands
The pandemic years followed by rapid inflation have shifted our attitudes toward the brands we buy every day. From cleaning supplies to salty snacks, from medicines to pet food, the [...]
Monday | 11:15 am - 11:45 am | Room 4
4662 Slater Road
Eagan, MN 55122
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