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TBD
3:00 pm -
7:00 pm
Exhibitor Load-In
6:00 pm -
7:30 pm
LGBTQ+ Happy HourLearn more
6:30 pm -
8:30 pm
WIRe Happy HourRegister here
7:00 pm -
11:00 pm
The Research Club PartyRegister here
8:00 am -
5:00 pm
Registration and Expo Hall Open
8:15 am -
9:00 am
Continental Breakfast in the Expo Hall
9:00 am -
9:30 am
Room 1
5 strategies to achieve feasibility and high-quality respondents
Rep Data, Mintel
Room 2
Beyond the data: Influencing with intuition and storytelling
Tyson Foods
Room 3
How stigma is defining the new normal
Y2S Consulting
9:45 am -
10:15 am
Room 1
How social data is powering Conagra’s consumer insights
Black Swan Data, Conagra Brands
Room 2
Roots of the problem: How empathy helped unlock the untold story of the African American beer market
Olson Zaltman, Molson Coors Beverage Company
Room 3
The consumer at an inflection point: Health is wealth, and food is medicine
Toluna, Coefficient Capital
Room 4
Bubbling to the top: Getting a taste for consumer shopping behaviors to develop data-backed pack strategies
Numerator, Mark Anthony Brands Inc.
10:30 am -
11:00 am
Room 1
It’s magical! How Kantar leverages report automation for faster, more efficient and more accurate project reporting
Kantar, E-Tabs
Room 2
The 42 secrets of successful corporate insight teams
Insight Management Academy (IMA)
Room 3
Innovate. Validate. Repeat. The importance of connected research with e.l.f. Beauty
Suzy, e.l.f. Beauty
11:15 am -
11:45 am
Room 1
How Panera Bread is using the principles of R.E.D. marketing to rethink marketing strategy
Dig Insights, Panera Bread
Room 2
Business insights that save lives: Choice modeling with first responders to drive innovation with Bullard
OvationMR, Bullard
Room 3
How Kraft Heinz used behavioral science to explore the meaning of ‘enhanced’ taste
Protobrand, The Kraft Heinz Company
12:00 pm -
12:30 pm
Room 1
Snacking made right: How Mondelēz uncovers new occasions and needs for snacking success
GfK, Mondelēz International
Room 2
ChatGPT: What we know, what we don’t know and what IRT is doing to address the threat
Innovative Research Technologies, Quest Mindshare
Room 3
Let me explain black, again (new presentation!)
The Hunter-Miller Group
Room 4
A splash of flavor in product testing excites new developments in beverages
Curion, The Kraft Heinz Company
12:30 pm -
1:30 pm
Lunch (Light Food Fare in the Expo Hall)
1:30 pm -
2:00 pm
Room 2
Leveraging consumer narratives to build a targeted portfolio strategy
Quester, PepsiCo
Room 3
How to meet the changing needs of a new generation of customers
Compeer Financial
Room 4
Want your brand to capture their hearts? Identify and address buyers’ emotional needs
Beall Research
2:15 pm -
2:45 pm
Room 1
UScellular, on a mission to find US
UScellular
Room 2
Taking a trip through text analytics: Exploring data from surprising sources
Relative Insight
Room 3
A new world disorder: Opportunity in a polycrisis
Ipsos
Room 4
Collaborative partnerships lead to stronger actionable insights
C+R Research, Kellogg Company
3:00 pm -
3:30 pm
Room 1
Leveraging activity-based methods to discover your brand’s Aha! moments
Aha! Insights Technology
Room 2
Feeling the pressure: Consumer spending in permacrisis
GWI (GlobalWebIndex)
Room 3
From insights to action: How Kraft Heinz transforms tracking data into real-world strategies meeting the needs of the evolving cream cheese consumer
quantilope, The Kraft Heinz Company
Room 4
Protocepting: Turning great ideas into great product
Johnsonville
3:30 pm -
4:00 pm
Afternoon Snack Break in the Expo Hall
4:00 pm -
4:30 pm
Room 1
“Trust the strategy, optimize the execution:” How we leverage neuroscience to drive stronger ROI for your ads
NielsenIQ BASES, Molson Coors Beverage Company
Room 2
Making the magic happen: How to create the ultimate agile 360 segmentation to drive engagement and growth
Forsta, CMI Research
Room 3
Career development in a changing market research industry: A global study by MRII|UGA of market research professionals about their profession and how it is impacting work and career prospects
Univ. of Georgia/MRII
Room 4
Own the most valuable moment of Influence: A case study session with KraftHeinz
Behaviorally, The Kraft Heinz Company
4:45 pm -
5:15 pm
Room 2
Purdue global: Building a higher education brand for working adults
Purdue University
Room 3
Patient communities: A case study about the realities of this approach
MarketVision Research
Room 4
Leveraging employee narratives to build a better loyalty program
McDonald’s
5:15 pm -
6:30 pm
Cocktails with Quirk'sExpo Hall
8:30 pm -
10:30 pm
MR Jam SessionLizzie McNeill's (next to hotel on river front)
8:00 am -
5:00 pm
Registration & Expo Hall Open
8:15 am -
9:00 am
Continental Breakfast in the Expo Hall
9:00 am -
9:30 am
Room 1
How to develop an insight leader’s playbook
Insight Management Academy (IMA)
Room 2
How much automation is good enough?
Jasper Colin
9:45 am -
10:15 am
Room 1
Beyond surveys: Leveraging online communities for business growth
Fuel Cycle, T-Mobile
Room 3
The critical role of insights in achieving sustainability: A panel discussion
InsightsNow Inc., Nestlé, PepsiCo, Insights Association, The Center for Food Integrity
10:30 am -
11:00 am
Room 1
Welcome to research 2.0 : AI-Powered research platforms
Entropik
Room 3
Bogey to birdie: The positive impact of COVID-19 on the changing golf industry
OvationMR, Pellucid Corp
11:15 am -
11:45 am
Room 1
Evolving insights agility through people, process and partners
GutCheck, The Clorox Company
Room 2
ChatGPT: What we know, what we don’t know and what IRT is doing to address the threat
Innovative Research Technologies, Quest Mindshare
Room 3
Right time, Right approach = Right for the business
Ulta Beauty
Room 4
Uncovering the truth: Mental health and the combined power of narrative inquiry and strategic sample blending
EMI Research Solutions, BrandTrust
12:00 pm -
12:30 pm
Room 1
Leveraging AI to assess voice of customer insights from unstructured online customer reviews
Statista Q
Room 2
AI for insights is a game changer
Market Logic Software
Room 3
Busting organizational myths: What works, what doesn’t and how to avoid myths in the future
Ferrara Candy Company, 8th Day
Room 4
Transformative tech: How Kent Pet is leveraging technology to bring actionable insights to their organization
SightX, Kent Pet Group
12:30 pm -
1:30 pm
Lunch (Light Food Fare in the Expo Hall)
1:30 pm -
2:00 pm
Room 1
Community 2.0: How Diageo, Samsung, Dell, John Deere and Brunswick are modernizing their insight communities through mobile chat-based research techniques
Reach3 Insights
Room 2
Inspiring stakeholders to take action: Leveraging storytelling and empathy to drive results
Ignite 360
Room 3
America’s most wanted: Addressing current challenges in market research data collection
Zeldis Research Associates
Room 4
How Kraft Heinz decoded the fragmented grocery e-commerce channel
The Kraft Heinz Company
2:15 pm -
2:45 pm
Room 1
Going beyond consumer centricity at La-Z-Boy
Stravito, La-Z-Boy
Room 2
Top 3 insights into insights: Ask the right questions before, during and after an analysis
Walgreens
3:00 pm -
3:30 pm
Room 1
The payoff of making delight intentional: First ever rigorous study
Customer Care Measurement & Consulting
Room 2
Defeating fraudsters: One client’s solution to the survey data quality crisis
Wilton Brands
Room 3
What moderating now means in a world of influencers
The Social Question, QRCA Session Sponsor
Room 4
Should the MRX industry regulate itself or be regulated by the government?
Dominican University
3:45 pm -
4:15 pm
Room 1
So you’ve gone to the client side
Tovala
Room 2
How yoga principles can breathe life into data: 10 simple steps for deeper insights with heart
Welcome Yoga and Wellness
4:15 pm -
5:15 pm
Happy HourExpo Hall
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