Presenters Archive - The Quirks Event

Dominican University

Brooke Reavey
Associate Professor of Marketing

Should the MRX industry regulate itself or be regulated by the government?

Protobrand

Pal Marton Afzelius
CEO

How Kraft Heinz used behavioral science to explore the meaning of ‘enhanced’ taste

NielsenIQ BASES

Surya Baburaj
Director of BASES Advertising

“Trust the strategy, optimize the execution:” How we leverage neuroscience to drive stronger ROI for your ads

Compeer Financial

Chris Baddeley
Sr. Digital Strategy and UX Research Consultant

How to meet the changing needs of a new generation of customers

Ipsos

Sponsor

Stephanie Bannos-Ryback
Executive Vice President, Customer Experience

Defending the customer during economic uncertainty: 5 best practices for getting and securing buy-in for CX investments

Zappi

Ryan Barry
President

How to survive (and thrive) in the connected insights era

BrandTrust

Lindsey Bartel
Senior Analyst

Uncovering the truth: Mental health and the combined power of narrative inquiry and strategic sample blending

Beall Research

Anne Beall
CEO

Want your brand to capture their hearts? Identify and address buyers’ emotional needs

Ferrara Candy Company

Ali Beck
Consumer Insights Manager

Busting organizational myths: What works, what doesn’t and how to avoid myths in the future

Ipsos

Sponsor

Jennifer Bender
Principal

A new world disorder: Opportunity in a polycrisis

Ipsos

Sponsor

Mercedes Bender
Principal

A new world disorder: Opportunity in a polycrisis

Numerator

Emily Bleuher
Consultant

Bubbling to the top: Getting a taste for consumer shopping behaviors to develop data-backed pack strategies

C+R Research

Sponsor

Kathleen Blum
Vice President, Shopper Insights

Collaborative partnerships lead to stronger actionable insights

Market Logic Software

Sponsor

Christian Bobzin
Senior Director Experience and Design

AI for insights is a game changer

Coefficient Capital

Natalie Borowski
Investor

The consumer at an inflection point: Health is wealth, and food is medicine

Quest Mindshare

Sponsor

Luke Bothwell
Director of Product Management

ChatGPT: What we know, what we don’t know and what IRT is doing to address the threat

Olson Zaltman

Hannibal Brooks
Senior Insight Manager

Roots of the problem: How empathy helped unlock the untold story of the African American beer market

Conagra Brands

Megan Bullock
Director of Predictive Sciences

How social data is powering Conagra’s consumer insights

La-Z-Boy

Jorge Calvachi
Director of Insights

Going beyond consumer centricity at La-Z-Boy

Ferrara Candy Company

Maia Chang
Manager, Consumer Insights

Busting organizational myths: What works, what doesn’t and how to avoid myths in the future

Y2S Consulting

Yogesh Chavda
Founder

How stigma is defining the new normal

e.l.f. Beauty

Jessica Cilla
VP, Consumer Insights

Innovate. Validate. Repeat. The importance of connected research with e.l.f. Beauty

Innovative Research Technologies

Ben Coats
CTO

ChatGPT: What we know, what we don’t know and what IRT is doing to address the threat

GWI (GlobalWebIndex)

Sponsor

Laura Connell
Consumer Trends Manager

Feeling the pressure: Consumer spending in permacrisis

Insights Association

Melanie Courtright
CEO

The critical role of insights in achieving sustainability: A panel discussion

Entropik

Sponsor

John Crouch
VP Sales, Americas

Welcome to research 2.0 : AI-Powered research platforms

Relative Insight

Sponsor

James Cuthbertson
CRO

Taking a trip through text analytics: Exploring data from surprising sources

Statista Q

Bruno de Carvalho
Director, Business Development

Leveraging AI to assess voice of customer insights from unstructured online customer reviews

EMI Research Solutions

Sponsor

Andrew DeCilles
Vice President and Team Lead

Uncovering the truth: Mental health and the combined power of narrative inquiry and strategic sample blending

T-Mobile

Danielle Doolittle
Sr. Manager, Base Insights

Beyond surveys: Leveraging online communities for business growth

Tyson Foods

Risa Duesing
Vice President, Consumer Insights, Analytics and Sensory

Beyond the data: Influencing with intuition and storytelling

Toluna

Sponsor

Cara Edwards
VP, Digital Solutions Americas

The consumer at an inflection point: Health is wealth, and food is medicine

Katie Egge

Katie Egge
Senior Vice President, Head of Client Services

How Kraft Heinz decoded the fragmented grocery e-commerce channel

Compeer Financial

Nadya El-Afandi
Senior Enterprise Client Experience Steward

How to meet the changing needs of a new generation of customers

McDonald’s

Raquel Ellison
People Strategy Manager

Leveraging employee narratives to build a better loyalty program

Suzy

Sponsor

Katy Emerson
SVP, Customer Success

Innovate. Validate. Repeat. The importance of connected research with e.l.f. Beauty

Wilton Brands

Wesley English
Manager of Advanced Analytics

Defeating fraudsters: One client’s solution to the survey data quality crisis

SightX

Sponsor

Cristian Enriquez
Head of Sales

Transformative tech: How Kent Pet is leveraging technology to bring actionable insights to their organization

The Kraft Heinz Company

Anthony Esposito
Senior Manager, Consumer Insights

How Kraft Heinz used behavioral science to explore the meaning of ‘enhanced’ taste

FaderFocus

Susan Fader
Qualitative Research Guru / Business Transformationalist

Contextual intelligence: Guiding business success by reframing business challenges and perceptions of people

The Kraft Heinz Company

Samantha Farmer
Scientist, R&D - Sensory

A splash of flavor in product testing excites new developments in beverages

Kantar

Kristina Feltz
Director, Data Design Creative and Automation Lead, Insights

It’s magical! How Kantar leverages report automation for faster, more efficient and more accurate project reporting

Aha! Insights Technology

Sponsor

Ray Fischer
CEO

Leveraging activity-based methods to discover your brand’s Aha! moments

Kent Pet Group

Elizabeth Flickinger
Senior Manager of Insights and Innovation

Transformative tech: How Kent Pet is leveraging technology to bring actionable insights to their organization

The Center for Food Integrity

Mickie French
Executive Director

The critical role of insights in achieving sustainability: A panel discussion

OvationMR

Sponsor

Jeff Gerken
EVP, Head of Global Sales

Bogey to birdie: The positive impact of COVID-19 on the changing golf industry

Ulta Beauty

Kevin Gieschen
Senior Manager, Consumer Insights

Right time, Right approach = Right for the business

Customer Care Measurement & Consulting

John Goodman
Vice Chairman

The payoff of making delight intentional: First ever rigorous study

EyeSee

Sponsor

Heather Graham
Senior Director Client Services

Best shopper recession strategy: Raise prices or decrease volume?

The Social Question

Kayte Hamilton
Founder

What moderating now means in a world of influencers

Panera Bread

Tiffany Harrison
VP, Customer Insights and Analytics

How Panera Bread is using the principles of R.E.D. marketing to rethink marketing strategy

MarketVision Research

Colleen Hennegan
Vice President

Patient communities: A case study about the realities of this approach

Ulta Beauty

Julie Hermann
Senior Manager of Consumer Insights

Right time, Right approach = Right for the business

Quester

Sponsor

Tim Hoskins
President

Leveraging consumer narratives to build a targeted portfolio strategy

Ferrara Candy Company

Hope Hruska
Brand Manager - Trolli

Busting organizational myths: What works, what doesn’t and how to avoid myths in the future

The Kraft Heinz Company

Abbey Hubregsen
Senior Manager, Consumer Insights

From insights to action: How Kraft Heinz transforms tracking data into real-world strategies meeting the needs of the evolving cream cheese consumer

Wilton Brands

Molly S. Huff
Manager of Consumer Insights

Defeating fraudsters: One client’s solution to the survey data quality crisis

GroupSolver

Rasto Ivanic
CEO

Why we are comfortable with store-brand paper towels but not laundry detergent: GroupSolver and PWC dive deep into customer attitudes toward private-label brands

Ferrara Candy Company

Anthony Jackel
Director of Consumer Analytics, Ferrara Candy & MRII Board of Director

Career development in a changing market research industry: A global study by MRII|UGA of market research professionals about their profession and how it is impacting work and career prospects

Walgreens

Ruchika Jain-Bala
Associate Insights Manager, US Beauty and Personal Care

Top 3 insights into insights: Ask the right questions before, during and after an analysis

The Clorox Company

Ben Jordan
Director of Clorox’s Human Insights Center of Excellence

Evolving insights agility through people, process and partners

GLJ Research, LLC.

Gail Joseph
Founder and Principal

Protocepting: Turning great ideas into great product

Mondelēz International

Yigit Kaan Kocak
Senior Manager, Global Strategic Insights

Snacking made right: How Mondelēz uncovers new occasions and needs for snacking success

Nerdery

Sameera Kapasi
Director of Strategic Insights and Analytics

The evolving role of research in the digital product lifecycle: A case study with a Global health care provider

Fuel Cycle

Rick Kelly
Chief Product Officer

Beyond surveys: Leveraging online communities for business growth

Nerdery

Sylvia Kidder
Sr. Insights Analyst

The evolving role of research in the digital product lifecycle: A case study with a Global health care provider

Reach3 Insights

Sponsor

Matt Kleinschmit
Founder and CEO

Community 2.0: How Diageo, Samsung, Dell, John Deere and Brunswick are modernizing their insight communities through mobile chat-based research techniques

Pellucid Corp

Jim Koppenhaver
President

Bogey to birdie: The positive impact of COVID-19 on the changing golf industry

Johnsonville

Karen Kraft
Associate Director, Consumer Insights and Analytics

Protocepting: Turning great ideas into great product

Aha! Insights Technology

Sponsor

Paula Kramer
VP of Project Management and Qualitative Strategist

Leveraging activity-based methods to discover your brand’s Aha! moments

EMI Research Solutions

Sponsor

Brian Lamar
Chief Insights Officer

Uncovering the truth: Mental health and the combined power of narrative inquiry and strategic sample blending

UScellular

Diane Lauridsen
Sr. Manager Consumer Research and Market Intelligence

UScellular, on a mission to find US

Molson Coors Beverage Company

Blake Lopezzo
VP of consumer insights

“Trust the strategy, optimize the execution:” How we leverage neuroscience to drive stronger ROI for your ads

Kellogg Company

Leslie Ludwig
Senior Manager, Consumer Insights

Collaborative partnerships lead to stronger actionable insights

InsightsNow Inc.

Sponsor

Dave Lundahl
CEO

The critical role of insights in achieving sustainability: A panel discussion

CMI Research

Brian Lunde
SVP, Client Engagement

Making the magic happen: How to create the ultimate agile 360 segmentation to drive engagement and growth

Curion

Sponsor

Rebecca Maine
Director of Client Services, Midwest

A splash of flavor in product testing excites new developments in beverages

Voxpopme

Jennifer Mancusi Vogel
Chief Revenue Officer

Something to chew on: How Mars is going beyond consumer-centricity to better understand human behavior

Rising costs and shrinking wallets: How shoppers are tackling inflation

PepsiCo

Katie Marston
R&D Sr Manager - Sensory and Consumer Product Insights

The critical role of insights in achieving sustainability: A panel discussion

Quest Mindshare

Sponsor

Greg Matheson
Managing Partner

How survey LOI affects respondent attention and data: A summary

Mark Anthony Brands Inc.

Carolyn Matlock
Market Research Manager, White Claw

Bubbling to the top: Getting a taste for consumer shopping behaviors to develop data-backed pack strategies

Dig Insights

Sponsor

Rory McGee
VP, Insights

How Panera Bread is using the principles of R.E.D. marketing to rethink marketing strategy

The Kraft Heinz Company

Melissa McGregor
Sr. Manager of Enterprise Shopper Insights

How Kraft Heinz decoded the fragmented grocery e-commerce channel

Mintel

Cecily Mejia
Research Manager

5 strategies to achieve feasibility and high-quality respondents

Purdue University

Ashley Miller
Principal, Marketing Analytics & Insights

The Hunter-Miller Group

Pepper Miller
President

Let me explain black, again (new presentation!)

GfK

Sponsor

Luis Molina
Vice President, Consumer Insights

Snacking made right: How Mondelēz uncovers new occasions and needs for snacking success

Molson Coors Beverage Company

Tyler Monroe
Consumer Insights Manager

Roots of the problem: How empathy helped unlock the untold story of the African American beer market

Purdue University

Dave Moore
Market Research Consultant

Purdue global: Building a higher education brand for working adults

Jasper Colin

Sponsor

Daniela Palma
Vice President of Client Development & Strategy

How much automation is good enough?

Paramount

Margie Papa
Senior Director, Insights and Cultural Intelligence

The emotional lives of kids and families: Navigating uncertainty into the next normal

Johnsonville

Molly Paterson
Sensory Scientist II

Protocepting: Turning great ideas into great product

Black Swan Data

Nikolas Pearmine
Chief Strategy Officer

How social data is powering Conagra’s consumer insights

Tovala

Annie Pecoraro
Director of Customer Insights

So you’ve gone to the client side

Cannonball Agency

Meagan Peters
VP Behavioral Science and Strategy

The scary side of excellence: What if your brand’s medical messaging was accidentally scaring people away?

Nerdery

Bridget Potocki
Sr. Insights Analyst

The evolving role of research in the digital product lifecycle: A case study with a Global health care provider

Purdue University

Kati Pratt
Executive Director of Brand and Marketing Strategy

Purdue global: Building a higher education brand for working adults

Rival Technologies

Jennifer Reid
President and Chief Methodologist

Community 2.0: How Diageo, Samsung, Dell, John Deere and Brunswick are modernizing their insight communities through mobile chat-based research techniques

quantilope

Sponsor

Jill Remler
Senior Client Development Manager

From insights to action: How Kraft Heinz transforms tracking data into real-world strategies meeting the needs of the evolving cream cheese consumer

Zeldis Research Associates

Amy Rey
Executive VP

America’s most wanted: Addressing current challenges in market research data collection

E-Tabs

Sponsor

Benjamin Rietti
CEO

It’s magical! How Kantar leverages report automation for faster, more efficient and more accurate project reporting

Forsta

Manny Rodriguez
Vice President of Global New Business

Making the magic happen: How to create the ultimate agile 360 segmentation to drive engagement and growth

Mark Anthony Brands Inc.

Kate Rose
Associate Brand Manager, White Claw

Bubbling to the top: Getting a taste for consumer shopping behaviors to develop data-backed pack strategies

Rep Data

Sponsor

Ryan Rothe
Chief Revenue Officer

5 strategies to achieve feasibility and high-quality respondents

Cloverpop

Eugene Roytburg, Ph.D.
CEO

How market researchers can save the day by becoming decision scientists

Raina Rusnak

Raina Rusnak
Experienced retailer & Awarded 2022 Top Women in Grocery (TWiG)

Best shopper recession strategy: Raise prices or decrease volume?

PepsiCo

Laura Saeva
Director of Consumer Insights

Leveraging consumer narratives to build a targeted portfolio strategy

84.51

Sponsor

John Seal
Director of Consumer Research

The quest for quality: Benefits of behaviorally targeted sampling

The Kraft Heinz Company

Ramesh Sevilimedu
Head of Shopper Insights - Omni-Channel (US Retail and E-Commerce)

Own the most valuable moment of Influence: A case study session with KraftHeinz

How Kraft Heinz decoded the fragmented grocery e-commerce channel

GutCheck

Carly Shira
VP Enterprise

Evolving insights agility through people, process and partners

Welcome Yoga and Wellness

Valerie Sokolova
Global Senior Brand Manager

How yoga principles can breathe life into data: 10 simple steps for deeper insights with heart

Nestlé

Ashley Starck
Senior Manager of Consumer & Marketplace Insights at Nestle Nutrition for Gerber Brand

The critical role of insights in achieving sustainability: A panel discussion

Mars

Sarah Tomasaitis
Global Portfolio Insights, Gum & Mints

Something to chew on: How Mars is going beyond consumer-centricity to better understand human behavior

Pulsar

Deanna Tserkezie
Director of Research Innovation

The audience-first approach to achieving and measuring impact

Cannonball Agency

Travis Ulmer
Chief Creative Officer

The scary side of excellence: What if your brand’s medical messaging was accidentally scaring people away?

aytm

Sponsor

Stephanie Vance
VP, Research and Client Enablement

Innovating for the sustainably-minded consumer: Insights from food shoppers

Ignite 360

Rob Volpe
CEO, Empathy Activist

Inspiring stakeholders to take action: Leveraging storytelling and empathy to drive results

OvationMR

Sponsor

Jennifer Whaley
Chief Commercial Officer and Head of Client Service

Business insights that save lives: Choice modeling with first responders to drive innovation with Bullard

8th Day

Chloe Williams
Partner

Busting organizational myths: What works, what doesn’t and how to avoid myths in the future

Insight Management Academy (IMA)

James Wycherley
CEO

The 42 secrets of successful corporate insight teams

How to develop an insight leader’s playbook

Behaviorally

Sponsor

Nisha Yadav
Senior Vice President, Omni Shopper Lead

Own the most valuable moment of Influence: A case study session with KraftHeinz

Paramount

Noelle Yoo
Senior Analyst of Digital Consumer Insights at Nickelodeon

The emotional lives of kids and families: Navigating uncertainty into the next normal

Stravito

Lloyd Yoo
Director

Going beyond consumer centricity at La-Z-Boy