Yigit currently leads demand growth within the Global Strategic Insights Team at Mondelēz. His main focus is to guide the company’s growth strategy by emphasizing consumer-centricity – understanding how consumers make snacking choices and identifying the role of snacks in consumers’ lives. He also oversees the Mindful Snacking agenda within the Global Insights & Analytics team. During his nine years at Mondelēz, Yigit has held various roles in consumer insights, strategy and sales across different geographies. Prior to Mondelēz, he worked for companies such as Nestlé, Accenture and KPMG. Yigit holds BA in Economics from Galatasaray University in Istanbul, Turkey.
Sessions from Yigit Kaan Kocak:
At Mondelēz, snacking occasions are a really big deal – and understanding snackers is a full-time obsession. The maker of Chips Ahoy, Triscuit, Oreo and dozens of other A-list snack [...]
Monday | 12:00 pm - 12:30 pm | Room 1