Wesley English

Manager of Advanced Analytics, Wilton Brands

Wesley leads the Advanced Analytics team at Wilton Brands where he uses his diverse career experience in software development, research methodology and data science to answer complex research questions and make sense of large datasets. Prior to Wilton, he built the quantitative research capabilities for a boutique market research firm specializing in pharmaceutical and medical device companies. Wesley holds an Masters in Forensic Psychology from the Chicago School of Professional Psychology. He has taught Research Methodology and Statistics at both the undergraduate and graduate levels.

Sessions from Wesley English:

Defeating fraudsters: One client’s solution to the survey data quality crisis

In 2021, Wilton — the leader in baking and decorating for over 90 years — experienced a significant decline in third-party survey sample quality. In response, we developed a holistic [...]


Tuesday | 3:00 pm - 3:30 pm | Room 2