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Tyler Monroe

Consumer Insights Manager, MolsonCoors

Tyler is a consumer insights professional specializing in food and beverage consumption patterns, brand health and human behavior trends. She currently works as an Insights Manager on the Consumer Insights team at Molson Coors where she facilitates qualitative and quantitative research for the Miller Family of Brands portfolio.

Prior to working at Molson Coors, Tyler spent two years at The NPD Group where she worked with some of NPD’s largest food service clients such as Chick-fil-A, Darden Restaurants and KFC and Weber Grills where she worked on their Global Brand Health strategy and reporting.


Sessions from Tyler Monroe:

Roots of the problem: How empathy helped unlock the untold story of the African American beer market

Minority consumers are sometimes underrepresented in market research efforts. Often brands’ efforts are limited to demographic and behavioral research, but these insights tell only part of the story. To reach [...]

Details

Monday | 9:45 am - 10:15 am | Room 2