Travis Ulmer

Chief Creative Officer, Cannonball Agency

Travis has turned grounded research into breakthrough creative advertising for category leaders across sports, travel, healthcare, food/beverage, lawn/garden and outdoor power equipment. As the creative lead at advertising agency Cannonball, Travis prioritizes finding the balance between the “art and science” of behavioral science and bold creative, inspiring his team to develop brand storytelling that has both a hook and a heart. His team’s work has been recognized nationally and internationally, including the Clios, American Advertising Awards, National Sports Forum and the EMMYs.

Sessions from Travis Ulmer:

The scary side of excellence: What if your brand’s medical messaging was accidentally scaring people away?

Using St. Louis Children’s Hospital as an example, we will show you how an evidence-based psychological theory known as Terror Management Theory can positively shape storytelling, tone and visual aesthetic [...]


Tuesday | 2:15 pm - 2:45 pm | Room 4