Surya is a customer success leader in the advertising practice at NielsenIQ BASES and has years of experience across the NA and APAC markets in strategic client consulting, account management and end-to-end research project execution.
Surya is an expert at working with a myriad of implicit reach tools to incorporate behavioral science learnings into advertising, design, business strategies, brand building, selling and marketing.
Sessions from Surya Baburaj:
Technology has dramatically improved our ability to target advertising, but creative quality remains at the center as the main media multiplier or eraser. However, are we really getting better at [...]
Monday | 4:00 pm - 4:30 pm | Room 1