Surya Baburaj

Director of BASES Advertising, NielsenIQ BASES

Surya is a customer success leader in the advertising practice at NielsenIQ BASES and has years of experience across the NA and APAC markets in strategic client consulting, account management and end-to-end research project execution.

Surya is an expert at working with a myriad of implicit reach tools to incorporate behavioral science learnings into advertising, design, business strategies, brand building, selling and marketing.

Sessions from Surya Baburaj:

“Trust the strategy, optimize the execution:” How we leverage neuroscience to drive stronger ROI for your ads

Technology has dramatically improved our ability to target advertising, but creative quality remains at the center as the main media multiplier or eraser. However, are we really getting better at [...]


Monday | 4:00 pm - 4:30 pm | Room 1