Sarah Tomasaitis

Global Portfolio Insights, Gum & Mints, Mars

Insights professional with depth of experience in the consumer packaged goods industry. Skilled in consumer insights, shopper insights, market intelligence and analytics, product innovation, creative evaluation and media optimization and measurement.

Sessions from Sarah Tomasaitis:

Something to chew on: How Mars is going beyond consumer-centricity to better understand human behavior

The movement towards “consumer-centricity” has been a great step towards brands bringing consumer needs into decision-making within their businesses. However, labeling people as “consumers” forces us to think of them [...]


Tuesday | 9:45 am - 10:15 am | Room 4