Sameera Kapasi

Director of Strategic Insights and Analytics, Nerdery

Sameera leads the Strategic Insights & Analytics Practice at Nerdery, ensuring that the voice of the consumer is represented in all efforts. Sameera is adept at traditional and innovative research methods and has extensive experience working in CPG, advertising, automotive, retail, healthcare and manufacturing industries. She is passionate about linking the what and the why and delivering actionable insights. Prior to joining Nerdery, Sameera led Insights practices at 3M and Target. Sameera holds a B.S. from University of Mumbai in Economics and Mathematics and a M.S. from University of Colorado in Market Research and Statistics.

Sessions from Sameera Kapasi:

The evolving role of research in the digital product lifecycle: A case study with a Global health care provider

While digital solutions proliferated in the health care space during the COVID-19 pandemic, many suffered from fundamental misunderstandings of the market. Recognizing this pitfall, one global health care provider approached [...]

Details

Tuesday | 3:45 pm - 4:15 pm | Room 3