Samantha Farmer

Scientist, R&D - Sensory, The Kraft Heinz Company

Samantha Farmer specializes in combining sensory and consumer methodologies to reveal consumer needs and provide actionable insights for R&D and marketing.  As a sensory scientist at Kraft Heinz, she is responsible for supporting U.S. and Canada Kraft Heinz brands including Kraft Mac & Cheese, Capri Sun, Mio, Kraft Singles and Velveeta. She has over three years of sensory and consumer experience at Kraft Heinz and prior experience at Diageo. Samantha received a BS from the University of Missouri in Food Science and Nutrition. Lastly, Samantha is an avid traveler and proud cat mom.

Sessions from Samantha Farmer:

A splash of flavor in product testing excites new developments in beverages

Kraft, the original innovator behind flavored water enhancers, teamed up with Curion to develop a novel co-creation method that saved multiple rounds of testing while delivering a product profile that [...]


Monday | 12:00 pm - 12:30 pm | Room 4