Rory McGee

VP, Insights, Dig Insights

Over the past 10 years Rory has used insights to drive tactical and strategic decision-making for large global brands. Rory’s experience spans quantitative research, qualitative research and database analytics. Through these experiences, he is able to find the right methodology for a wide range of marketing research objectives. Rory currently leads a team that completes some of Dig’s most complex research projects which involve analytics and custom web development. These include consumer segmentation, choice-based pricing studies and idea screening.

Sessions from Rory McGee:

How Panera Bread is using the principles of R.E.D. marketing to rethink marketing strategy

“R.E.D. Marketing” is a book produced by the CMO and former CEO of Yum! Brands. In it, Greg Creed and Ken Muench explain why and how Relevance, Ease, and Distinctiveness [...]


Monday | 11:15 am - 11:45 am | Room 1