Risa is currently vice president and head of consumer insights, marketing analytics and sensory research at Tyson Foods. Her team is focused on guiding strategy via understanding consumer attitudes and behaviors, drivers of category and brand performance and product delivery against consumer expectations. Prior to joining Tyson Foods, Risa held a variety of roles in both consumer and shopper insights at Kraft Foods, Merisant Worldwide and IRI. Risa has her MBA in Marketing and Strategy from Northwestern’s Kellogg School of Management, and Bachelor’s of Science in Marketing, with a Concentration in Psychology from University of Pittsburgh.
Sessions from Risa Duesing:
Often even more important than quality research and insightful learnings is our ability to take that information and influence people and ultimately, businesses. A successful ability to influence is grounded [...]
Monday | 9:00 am - 9:30 am | Room 2