Rasto Ivanic
CEO, GroupSolver
Rasto Ivanic is a co-founder and CEO of GroupSolver® – a market research tech company. GroupSolver has built an intelligent market research platform that helps businesses answer their burning why, how and what questions. Before GroupSolver, Rasto was a strategy consultant with McKinsey & Company and later he led business development at Mendel Biotechnology. Rasto is a trained economist with a PhD in Agricultural Economics from Purdue University, where he also received his MBA.
Sessions from Rasto Ivanic:
Why we are comfortable with store-brand paper towels but not laundry detergent: GroupSolver and PWC dive deep into customer attitudes toward private-label brands
The pandemic years followed by rapid inflation have shifted our attitudes toward the brands we buy every day. From cleaning supplies to salty snacks, from medicines to pet food, the [...]
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