Ramesh Sevilimedu
Head of Shopper Insights - Omni-Channel (US Retail and E-Commerce), The Kraft Heinz Company
Ramesh Sevilimedu is the head of shopper insights, U.S. at KraftHeinz. Ram has over 15 years of experience growing top-tier brands at companies like PepsiCo, Energizer and L’Oréal across the retail landscape. He is known as a change agent with the ability to direct breakthrough research for consumer and shopper commercialization strategies across traditional retail and digital/e-commerce channels.
Sessions from Ramesh Sevilimedu:
Own the most valuable moment of Influence: A case study session with KraftHeinz
Marketers spend trillions of dollars globally every year attempting to engage and influence their consumers. But as Henry Ford said: “Nothing happens until somebody sells something.” Learn in this case study session [...]
Monday | 4:00 pm - 4:30 pm | Room 4
How Kraft Heinz decoded the fragmented grocery e-commerce channel
The e-commerce channel experienced significant growth throughout the COVID-19 pandemic, and has continued to evolve ever since. This ever-changing, rapid expansion has led to the online grocery experience becoming fragmented. [...]
Tuesday | 1:30 pm - 2:00 pm | Room 4
4662 Slater Road
Eagan, MN 55122
(651) 379-6200