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Paula Kramer

VP of Project Management and Qualitative Strategist, aha insights technology

Paula leads aha’s project management team and oversees all research utilizing the aha insights technology platform, including recruiting, programming, discussion guide creation and coaching, moderating and client relationship management. Paula’s decade of experience in online qualitative work has been focused on creating personal connections with respondents to develop valuable insights across all categories, including work on sensitive issues and challenging topics. Paula received her undergraduate public relations and journalism degree from Indiana University and then earned her MBA from Cleveland State University.


Sessions from Paula Kramer:

Leveraging activity-based methods to discover your brand’s aha moments

In this informative how-to session, Ray Fischer and Paula Kramer of aha insights technology will share several pragmatic approaches to defining, designing and discovering compelling human stories within unstructured data. Key [...]

Details

Monday | 3:00 pm - 3:30 pm | Room 1