As the CEO and Co-Founder of Protobrand, Pal brings 25+ years’ experience in sales, marketing and leadership positions, where his blend of enthusiasm and results oriented approach, create a strong foundation for highly successful cross-functional teams. At Protobrand, Pal continues drive advocacy and adoption of behavioral science to develop insights that transform businesses.
Sessions from Pal Marton Afzelius:
Join Kraft Heinz and Protobrand for an insightful session on how they used behavioral science to enhance the taste experience of their new product line. Learn about the three dimensions [...]
Monday | 11:15 am - 11:45 am | Room 3