Pal Marton Afzelius

CEO, Protobrand

As the CEO and Co-Founder of Protobrand, Pal brings 25+ years’ experience in sales, marketing and leadership positions, where his blend of enthusiasm and results oriented approach, create a strong foundation for highly successful cross-functional teams. At Protobrand, Pal continues drive advocacy and adoption of behavioral science to develop insights that transform businesses.

Sessions from Pal Marton Afzelius:

How Kraft Heinz used behavioral science to explore the meaning of ‘enhanced’ taste

Join Kraft Heinz and Protobrand for an insightful session on how they used behavioral science to enhance the taste experience of their new product line. Learn about the three dimensions [...]


Monday | 11:15 am - 11:45 am | Room 3