Mercedes Bender

Principal, Ipsos-Insight, LLC

Mercedes Bender is a principal at Ipsos Strategy3, and leads its diversity, equity and inclusion practice. With foundational experience as a brand strategist, she also advises brands on how to authentically embed DEI within their core brand strategies.

She has past experience in entrepreneurship, digital commerce and product management and has led some of the top consumer brands such as Google, Coca-Cola, Life Fitness and IBM in launching new products, developing digital innovation and positioning them as leaders in the market.