Melissa McGregor

Sr. Manager of Enterprise Shopper Insights, The Kraft Heinz Company

Melissa McGregor is senior manager of enterprise shopper insights at KraftHeinz. Melissa leads foundational shopper insights across the KraftHeinz portfolio and has more than 15 years of insights experience spanning CPG, healthcare, technology and financial services. Melissa is known for her pragmatic approach to research and ability to demystify complex learnings to inspire action.

Sessions from Melissa McGregor:

How Kraft Heinz decoded the fragmented grocery e-commerce channel

The e-commerce channel experienced significant growth throughout the COVID-19 pandemic, and has continued to evolve ever since. This ever-changing, rapid expansion has led to the online grocery experience becoming fragmented. [...]


Tuesday | 1:30 pm - 2:00 pm | Room 4