Meagan Peters

VP Behavioral Science and Strategy, Cannonball Agency

Meagan Peters is a psychologist and heads the behavioral science research and strategy division at advertising agency Cannonball. She helps people identify the conscious and subconscious factors at play when people make decisions. Meagan provides insights that help explain the difference between what people say and how they subsequently act in these critical moments.

Sessions from Meagan Peters:

The scary side of excellence: What if your brand’s medical messaging was accidentally scaring people away?

Using St. Louis Children’s Hospital as an example, we will show you how an evidence-based psychological theory known as Terror Management Theory can positively shape storytelling, tone and visual aesthetic [...]


Tuesday | 2:15 pm - 2:45 pm | Room 4