Margie is a senior director of insights and cultural intelligence at Paramount, where she develops insights-driven stories that help brands grow. To do this, Margie specializes in using innovative research methods to explore consumer behavior, cultural trends and business intelligence.
With more than 10 years of experience in marketing and media, Margie has worked with brands across industries to tell the stories of their consumers, from how they engage with culture to how they consume media and how they shop and buy.
Margie’s favorite work has been in the kids and family space, where she unravels evolving family dynamics.
Sessions from Margie Papa:
Kids and families continue to re-think, re-evaluate and re-chart their priorities in response to an ongoing pattern of disruptive events from the pandemic to the economy and the uncertainty surrounding [...]
Tuesday | 2:15 pm - 2:45 pm | Room 3