Luis Molina

Vice President, Consumer Insights, GfK

Luis has over 25 years of market research experience covering an array of industries, including retail, CPG, food and beverages, financial services, media and entertainment, restaurant, technology, fuel/energy and B2B. GfK’s most seasoned segmentation practitioner, Luis has spearheaded dozens of segmentations, both global and domestic, across all major product categories. He also brings extensive experience in A&U, concept testing, product/line optimization, choice modeling and price elasticity. Luis holds BA and MPhil degrees in history from Cornell University and the City University of New York and has completed requirements for the PhD.

Sessions from Luis Molina:

Snacking made right: How Mondelēz uncovers new occasions and needs for snacking success

At Mondelēz, snacking occasions are a really big deal – and understanding snackers is a full-time obsession. The maker of Chips Ahoy, Triscuit, Oreo and dozens of other A-list snack [...]


Monday | 12:00 pm - 12:30 pm | Room 1