Leslie Ludwig has over 30 years of experience in insights, strategy development, category management and sales. Leslie has spent most of her career in insights across all three focus areas – consumer, shopper and customer. She led consumer insights for Pop-Tarts, shopper insights for bars and toaster pastries categories and customer insights for channel retailers like Dollar General, Walgreen’s and BJ’s.
Prior to joining Kellogg’s, Leslie worked for IRI in client service and at Amoco Oil in convenience retailing. Her experience has allowed her to work on both sides of the desk – as the client and the supplier.
Sessions from Leslie Ludwig:
The speed at which the marketplace is changing means that there is little room for error in quickly developing actionable insights from research. This makes it even more important for [...]
Monday | 2:15 pm - 2:45 pm | Room 4