Laura Saeva

Director of Consumer Insights, PepsiCo

Strategy and insights marketing executive with extensive experience at large CPG manufacturers driving impact for marketing, sales and category management. I love seeking to understand the ‘why’ behind what lies on the surface, and then using that discovery to identify growth opportunities for brands, retailers and foodservice operators.

I am passionate about consumer centricity and championing the voice of our consumers to key stakeholders. I am able to leverage this capability along with my functional expertise to build the foundation of marketing and brand growth strategies that are based on consumer truths.

Sessions from Laura Saeva:

Leveraging consumer narratives to build a targeted portfolio strategy

Come hear the story of how Pepsi leveraged consumer insights to shift from a single brand approach to a multi-brand portfolio approach for their Zero product line. The insights were [...]

Details

Monday | 1:30 pm - 2:00 pm | Room 2